Samsungs next flagship, the Galaxy S8, is due to be revealed some time at the end of March, and it seems a new AI assistant will be a cornerstone of the companys pitch. Samsung executives confirmed last November that a fully fledged AI assistant on the S8 would differentiate the device from its competitors, but we dont know much more than that.

Voice commands have come back into vogue in the last year, after an uptick in interest in Amazons Echo and the launch of Googles Assistant. But weve yet to see an assistant that really fulfills its promise on mobile. (Sorry, Siri youre just too dumb.) Could Samsung be the one to pull it off? Heres what we know and whats been rumored so far:

If all these rumors are true, then Bixby (or Bix, or Kestra) will be a powerful assistant. The last bullet point above is especially interesting, as Samsung is in a unique position of being able to integrate its AI platform not only with a mobile device, but also gadgets in your home. So far, though, AI assistants have promised more than theyve delivered, and well have to wait and see what Bixby can really do when Samsung unveils the S8, reportedly at the end of March.

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Everything we think we know about 'Bixby' Samsung's AI assistant for the Galaxy S8 - The Verge