New Balance Signs Multi-Year NBA Deal That Will Bring More Kawhi Leonard to Your TV Screen – Yahoo Lifestyle

Click here to read the full article.

New Balance and the NBA are now officially partners.

The Boston-based athletic giant, which reentered the hoops market in 2019 when then-Toronto Raptor Kawhi Leonard wore its kicks for the All-Star Game, today announced a multiyear agreement with the NBA that will make it an official partner.

More from Footwear News

This relationship ingrains New Balance into the NBAs global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball, said Chris Davis, New Balance VP of Global Marketing, in a press release.

Through the deal, New Balance will create and broadcast digital and retail content featuring its athletes in their NBA uniforms and team logos, beginning with the We Got Now brand campaign.

The first We Got Now ad spot will feature Leonard. It will air on Friday, Feb. 28, during the matchup between Leonards Los Angeles Clippers and the Denver Nuggets. Additional ads for the campaign will feature other New Balance ambassadors, including tennis player Coco Gauff, track-and-field star Sydney McLaughlin and rapper Jaden Smith.

We Got Now champions a global generation fearlessly redefining themselves in pursuit of their passions, Davis said. New Balance believes in the power of now. Its true the future belongs to everyone. But its right now that is ours.

Earlier this month, New Balance debuted Leonards first signature sneaker, the Kawhi, during the 2020 NBA All-Star Game in Chicago. Leonard has been lacing up in the OMN1S on the court. Two NBA stars who signed with New Balance, Darius Bazley and Dejounte Murray, currently suit up in the OMN1S.

Want more?

Coco Gauff Is Helping New Balance Appeal to Gen Z Consumers Heres How

New Balance and Paperboy Paris Team Up for Greenhouse Collaborative Collection

Best of Footwear News

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

See the rest here:
New Balance Signs Multi-Year NBA Deal That Will Bring More Kawhi Leonard to Your TV Screen - Yahoo Lifestyle

Related Posts

Comments are closed.