(PRWEB) February 19, 2015

In the last 9 years, we have seen consistent growth with many of the tried and true aesthetic procedures like Botox Cosmetic, but it is nice to see some new additions to this year's Aesthetic Medicine trends, says IAPAM executive-director, Jeff Russell. With the ever-advancing area of cosmetic medicine, it is hard to know whats hot and whats not. Newer procedures have now emerged that offer safe and effective treatments to individuals seeking them. But these procedures are not just aimed at improving the cosmetic appearance of the person. Cosmetic procedures initially started as medical therapies that have now expanded their applications, for example, the Botox injection. Not only is it used in treating fine lines and wrinkles, it is an excellent treatment for a condition of the eye called blepharospasm.

In 2014, there was quite a shift in the types of procedures sought after by patients. The number of non-surgical procedures in their entirety was higher by 13.1%! Hair removal procedures increased 2%, while microdermabrasion procedures dropped nearly 4%. Here, we look at what we think the world of non-invasive cosmetic procedures will see in 2015.

1. Botulinum Toxin (Botox / Xeomin ) injections will continue to rise.

Our face says a lot about us our expressions (and even microexpressions!) can say a lot about what we think and how we feel. Tiny imperfections can become more and more prominent as we get older, and nipping them in the bud can be the solution for preventing them from being a problem in the future.

Interestingly, and contrary to popular belief, men seem to be seeking botox injection procedures a lot more. In 2015, this trend is likely to rise even further. Statistics have shown that botox injections went up by 15.6% in 2013.There does not appear to be any predilection towards race in the trends; Caucasian, Hispanics and African Americans all seem to be seeking these injections. Reasons are many, but mostly relate to dating, work/profession and just a need to feel and look young.

2. Dermal fillers - The likely winner?

Over the years, hyaluronic acid dermal fillers have become more and more sought after. Since 2012, there has been a marked rise. The primary reason for this is the emerging awareness of the importance of ones external appearance, with unsightly crows feet and forehead wrinkles possibly making one look older than they actually are.

Dermal fillers can offer an easy solution to looking younger, shaving off years in an individuals appearance just by giving them a more defined and smoother facial contour. One possible reason for this is that people now see more and more of themselves on online video chat windows. Along with this, an increased requirement to look good and professional at work can prompt one to seek hyaluronic acid fillers. Hyaluronic acid dermal fillers are close contenders in the race to being the top non invasive cosmetic procedure in 2015. Popular hyaluronic acid fillers include Allergan's Juvederm and Voluma, and Merz's Boletero. These new options will offer more facial contouring options for consumers in 2015.

3. IPL photo rejuvenation an emerging trend.

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IAPAMs Top 5 Aesthetic Medicine Trends for 2015