The concept behind a "VIP" medical practice is that each patient is, indeed, a Very Important Patient. To ensure that each patient receives the time that they need with the doctor, Dr. Rosenberg limits the number of patients that he will accept in his practice. This allows for:

What is Anti-Aging Medicine?

Anti-Aging Medicine is a relatively new term. Although the definitions vary, the principle is to slow, and at times, even reverse the aging process. Aging may be defined as cumulative changes that lead to a decrease in functional capacity. In humans, aging is associated with degenerative changes of the skin, bones, heart and blood vessels, lungs, nervous system, and other organs and tissues.

An Anti-Aging practitioner should:

Traditional practitioners tend to practice the art of patching. Patching in the medical field refers to treating patients with different pharmaceutical drugs for each symptom that they present with. This approach is merely a temporizing measure, and the symptoms will certainly return. Consider the following analogy: You ride a bicycle on a street lined with nails; each time the tire gets punctured and becomes flat, you go to a practitioner for repair. The traditional physician will continue to patch the tire until there is simply nothing left to patch. The Anti-Aging practitioner will remove all of the nails from the street.

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Anti-aging Medicine - The Institute for Healthy Aging