Student Stephanie Kuga has created a series of package designs to promote organ donation. An entire series of organs, complete with facts and colored plush anatomy was created; you can see more work on her site, stephaniekuga.com.

Less than 30% of Americans are registered organ donors. These boxes would be given to potential donors to encourage them to give “the gift of life.” Current organ donation statistics, messages from patients on the waiting list, and a symbolic donor sticker behind the stuffed organs inform the new donor of the impact their decision will have on the lives of others.

Every organ donation marketing pitch I’ve seen has always been wildly creative. I wish more of them could be put into production!