Pehchaan kaun: TikTok, YouTube, Instagram and the anatomy of a viral song - ET Prime

BROUGHT TO YOU BY

Exclusive Access, Inclusive Growth

For producers and artistes looking to create viral content, TikTok has become an indispensable platform. Take its Hello, Kaun? music video, which has garnered 500 million views. While soundtracks are central to the platform, its features, too, are aimed at creating virality. For studios, besides being an avenue to promote films, TikTok has opened up an additional stream of revenues.

Screen grab of the viral video Hello, Koun?; courtesy of Riddhi Music World via Youtube

Some Features are not available in your region.

You are currently on the quarterly membership plan which gives you access to 3 months of archives.This story is older than 3 months.

Insight-rich stories you wont find elsewhere by the finest team of business writers Get improved reading experience by saving and downloading* stories

A great reading experience across all your devices Get relevant stories by choosing categories of your interest

Like it? Read the full story Enjoy Instant Access to All Premium Benefits

Insight-rich stories you won't find elsewhere by the finest team of business writers

Access 700+ stories from our archives

Experience economictimes.com with minimal ads

Insight-rich storytelling you won't find elsewhere by the finest team of business writersGreat conversations among an elite community of opinion leaders

A great reading experience across all your devicesExclusive access to members-only events

[[#nl2br]][[&comment]][[/nl2br]]

[[#likes.list]][[name]][[/likes.list]]

[[#nl2br]][[&comment]][[/nl2br]]

[[#likes.list]][[name]][[/likes.list]]

Competitors are monitoring the Toyota-Suzuki integration and are hoping for a slowdown in decision making. But a sluggish Indian market isnt attractive enough for them to put in money and effort to snatch Marutis market share. Indias largest carmaker, however, faces profitability hurdles, among other challenges. Last of a two-part series.

Startups such as WorkIndia, Betterplace, Awign, and Utter have ushered in the digital age for blue-collar job search. Today, millions of such workers are using the apps of these companies to find jobs, pick up skills, and run gigs. However, the segment largely remains a niche for impact investors, with mainstream VCs still watching from the sidelines.

RBIs proposed write-down of Yes Banks perpetual bonds has grave implications for Indias ailing financial system. The country cant be seen as indifferent to creditor obligations. It couldnt have come at a worse time just when India is making efforts to quickly expand its small bond market and tap international debt markets through a larger presence in global bond indices.

The deadly coronavirus has taken a toll on the global economy, with the Indian stock market also becoming a casualty. While the NSEs benchmark index, Nifty, is down by 7% over the last one month, the Quality Index has largely held steady. And investors, who paid high valuations for these stocks, are relatively unhurt.

Though zero-alcohol beer has grown immensely popular in the country within a short span, cola giants dismiss the segment as too tiny to worry about. But attractive pricing and rapidly shifting consumer preferences give the beer zero category a clear edge. Hence, industry participants believe it can create a dent in the market share of cola giants.

Dear user,

The Etprime.com privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website.

You can see our privacy policy & our cookie list below. We use cookies to ensure the best experience for you on our website.

If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ET Prime.

Read the original:
Pehchaan kaun: TikTok, YouTube, Instagram and the anatomy of a viral song - Economic Times