Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

Nice ad campaign by Asics that I’m sure many runners can relate to.  I like the use of the winding neurons and blood vessels, although one medical illustrator pointed out that the neurons aren’t 100% accurate, oops. Always consult a medical illustrator people, don’t let bad anatomy happen to you.

[spotted by Genevra]