One reason alternative medicine is so popular is that we are realizing it doesn't have to be used exclusively. Many approaches once thought of as alternative medicine are now used to complement, rather than replace, conventional medical treatment.

Patients are looking for more ways to support their health, and seeking less invasive, non-drug, low-cost approaches to strengthen their well-being. Alternative medicine offers many choices, and most visits to alternative medicine practitioners include treatments that immediately improve how a person feels, as well as offering long range benefits.

Alternative medicine practitioners are more likely to take a highly individualized approach to their patients, customizing treatments to be effective for the particular person experiencing symptoms rather than targeting the symptoms alone.

Additionally, many alternative medicine practices include simple things that people can do at home to improve their sense of well-being, and reduce stress and aggravants.

There is also a growing awareness among patients and physicans that although conventional medicine is truly awesome in many areas, it has not yet identified and thus cannot address the deep underlying imbalances that lead to various symptoms and conditions.

Although the term alternative medicine covers a wide range of approaches, bringing the individual system back to its own unique balance is generally a goal of alternative medicine. When we are balanced, it is easier to make good choices that protect our health and well-being today, and into the future.

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Why is alternative medicine so popular? - Alternative ...