For folks who already spend most of their time updating Facebook, Twitter, and LinkedIn accounts, here is one more site to add to the mix. None other than Google has decided to jump into the social networking fray by launching Google Buzz–a social networking tool that is also integrated with email and mobile phones.
Buzz can be accessed through any Gmail account and lets users share updates, photos, links, or anything else with their Gmail contacts. Bloggers have likened it to Twitter, except that it dwells within your Gmail. Google has already rolled out Buzz to some journalists, and Gmail users can expect to see it within their inboxes over the next couple of days.
The Buzz tab will be located right below your inbox tab. To get someone started with Buzz, Gmail is expected to pull info about the user’s contacts to create a list of people who the user frequently emails and instant messages with. This list becomes the blueprint for the people the user “follows.” The user can then “buzz” them, sharing pictures and links. When a user posts to Google Buzz, he can share publicly to followers and his Google profile, or privately to his existing Gmail groups or custom groups. Notifications of shares and comments will appear in a user’s inbox with a special Buzz icon next to those items. Comments will appear in real time [ReadWriteWeb].
It may seem that Google is late to the social networking party–and indeed, it may be tough to convince Facebook’s 350 million active users to switch to a new platform. But Google Buzz does have one edge, in that it aims to be the easiest, most functional social networking tool for smart phones. If you log onto Google Buzz on your smart phone, the company will find you via your GPS, translate that from lat-long coordinates into English, “I’m outside Waldorf-Astoria,” and use that for all sorts of services. Your friends can now see where you are and hook up for a chance meeting…. If you’re looking for a good nearby restaurant, Google Buzz will let you scan all the public posts about establishments in your area [The Big Money].
There is a downside to this utility. Since Buzz will garner so many details about a user’s movements, some worry that our entire lives will be in Google’s database, making us active targets for advertisers. And with Buzz’s deep-embedded real-time tap on your life and both passive and pushed advertising, alongside its arch-rival Apple’s extensive plans for location-aware ads, the upshot is that there may not be a moment in your day when you’re not sharing deeply-personal data with Google, and having personalized ads thrust upon you [Fast Company].
It’s also worth noting that Facebook, the current ruler of the social networking universe, won’t just be standing by and watching Google tempt away its users. Facebook is reportedly working on a “Gmail-killer” tool of its own. Facebook is completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it’s known as Project Titan [TechCrunch].
To get a sense of how Buzz works, take a look at this demo video.
Related Content:
80beats: Google to China: No More Internet Censorship, or We Leave
80beats: Googlefest Can’t Stop, Won’t Stop: 3 New Ways Google Will Take Over Your Life
DISCOVER: Big Picture: 5 Reasons Science [Hearts] Google
DISCOVER: Google Taught Me How to Cut My Own Hair
DISCOVER: How Google Is Making Us Smarter
Image: Google
- I Spy With My Little Eye… [Last Updated On: November 7th, 2009] [Originally Added On: November 7th, 2009]
- A Crack Opens in the Ethiopian Landscape, Preparing the Way for a New Sea | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Politics of Addiction | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Finally! An iPhone App That Lets You Track Your Bathroom Habits | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Don’t Pack Your Bags Yet—New Planet-Finder Hobbled by Electronic Glitch | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- In Controversial Scent Lineups, a Dog’s Nose Picks Out the Perp | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Are You a Cognitive Miser? | Cosmic Variance [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Secret Lives and Loves of Great White Sharks | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Britain’s New Protected Minority: Tree-Huggers | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Inspired by Maple Seeds, a Robotic Whirligig Takes To The Skies | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- New Statesman on Accommodationism | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Laser-Powered Robot Climbs to Victory in the Space-Elevator Contest | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Checking Back In With SEAPLEX | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Podcast: An Embarrassment of Genomes | The Loom [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- A Baby Neutron Star, Swaddled in a Carbon Atmosphere | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Butterfliiiies… iiinnnn… SPPPAAAAACCCCEEEEE! | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- My Slate Dialogue with Michael Specter Begins | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Musical, Fahrvergnügen-Inspired Staircase Makes Commuters Less Lazy | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Laser-Etched Fruit Is an Answer in Search of a Problem | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Ares and the carnivals | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Toddler Gets a Telescoping, Prosthetic Arm Bone That Grows With Him | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Neutered HIV Virus Delivers Treatment to Fatally Ill Boys | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Specter’s First Reply: Denialism Kills People | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- LRO sees a Moonslide | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Al Gore’s New Book: A Focus on Solutions | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Universe Has Us in Its Crosshairs | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Makers of Universes | Cosmic Variance [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Can Your Pet Catch & Spread Swine Flu? Yes, If Your Pet’s a Ferret | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Droid 2.0 Vs iPhone | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Tangled Bank News: An Excerpt and More | The Loom [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- LHC Shut Down By Wayward Baguette, Dropped by Bird Saboteur | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Careidolia | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Slate Reply to Specter Up–We Need a National Dialogue on Synthetic Biology | The Intersection [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Pray this doesn’t get passed | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- You Can’t Make This Stuff Up | Cosmic Variance [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Mother Tongue, Indeed: Newborn’s Cries Mimic Mama’s Accent | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Ripped From the Journals: The Biggest Discoveries of the Week | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Alternative Landscapes | The Loom [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Can an iPhone App Decipher Your Baby’s Cries? | Discoblog [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Reminder: Carl Sagan Day | Bad Astronomy [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Are There Pesticides in Your Soup? Dunk a Pollution Dipstick to Find Out. | 80beats [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Log in and Join the Conference [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Conference Ends [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Conference Archive Opens [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Galaxy Zoo [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- .Astronomy 2009 Dates [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- .Astronomy 2009: Programme and venue details [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- .Astronomy Gets Some IYA Love [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- 2009 Posters and Imagery [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- 2009 Sponsors [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- When in Holland… [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The WHAT Cloud? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Jewel Box [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Happy Halloween! [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Ares 1-X Launch [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Confessions of an Alien Hunter [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- LRO Spies Apollo 17 Site [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Mercury in Color [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Hubble and M83 [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Cassini Flyby of Enceladus [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Preserving A Moth [Science Tattoo] | The Loom [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Another Russian rocket spiral lights up the sky | Bad Astronomy [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- A (Very Gentle) Riddle to Complete Your Saturday [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Darwin Gets Swine Flu: The YouTube Edition | The Loom [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Happy Slothy Holidays | The Loom [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Jetting to Copenhagen | The Intersection [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Michael Gerson Attempts Thoughtfulness on “ClimateGate,” Then Gives it Up | The Intersection [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Incredible VISTA of the cosmos | Bad Astronomy [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Bundle up Sunday Night to Watch the Geminid Meteor Shower | 80beats [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- “ClimateGate” a PR Disaster That Will Be “Taught in University Communications Courses” | The Intersection [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Is Google the Guardian Angel of Rainforests? | 80beats [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- La ciencia es importante. Una vez mas. | Bad Astronomy [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Sensenbrenner Pulls an Inhofe, Asserts Global Warming is an “International Conspiracy” | The Intersection [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Let Kids Eat Dirt: Over-Cleanliness Linked to Heart Disease | 80beats [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- What Are The Best Science Papers Of The Past Decade? | The Intersection [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Finally! Math Shows How to Cut Evenly Sized Pizza Slices | Discoblog [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Half-baked math | Bad Astronomy [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Can “Biological Passports” Save Sports From Doping? | 80beats [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Aiiiieeee! Slow down! | Bad Astronomy [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Weekly News Roundup: Bad Headlines, Martian moons, and Rotating Houses | Discoblog [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]