Voxiva Partners with Harvard Pilgrim Health Care to Deliver Personalized Diabetes Support to Plan Members via Mobile …

WASHINGTON, June 5, 2013 /PRNewswire/ --Voxiva, Inc., a pioneer in interactive mobile health programs, announced today that members of Harvard Pilgrim Health Care are now able to enroll in Care4Life(SM), a personalized diabetes self-management program delivered to their mobile phones. Care4Life combines the best in diabetes education with proven evidence-based behavior change techniques. The program uses text messages, a personal online web portal and a mobile website to connect, engage and support people living with diabetes.

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"We pride ourselves on offering innovative resources to help our members better manage their conditions. Care4Life is consistent with our vision because it is a very personal and interactive way to engage participants in taking an active role in their health and living well with diabetes," says Lydia Bernstein, Director, Clinical Programs, Harvard Pilgrim Health Care.

Care4Life provides education, medication and appointment reminders, blood glucose tracking, weight/exercise goal setting and tracking, and a motivational virtual coach. Care4Life also contains information from American Diabetes Association publications including healthy recipes, nutrition tips, and information on disease management. Along with increases in medication/appointment attendance and weight loss, Care4Life participants are more knowledgeable, confident and effective in managing their diabetes.

"Harvard Pilgrim is the top-ranked health plan in the US because of their commitment to improved member health and satisfaction. Care4Life supports this commitment with an innovative and personalized approach for people with type 2 diabetes. We look forward to many members utilizing this service to improve their quality of life," says Voxiva CEO, Justin Sims.

Surveys of Care4Life participants show:

In addition, clinical study results measuring the effectiveness of Care4Life are expected to be published in the coming months.

Care4Life's text messages were developed by Theresa Garnero, APRN, BC-ADM, MSN, CDE, author of the American Diabetes Association book, Your First Year With Diabetes, and 2004 AADE Diabetes Educator of the Year. "It is the daily reinforcement of desired behavior that's so unique about Care4Life," according to Garnero. "Interactive text messaging, combined with an online log that is built one text message at a time, will reinforce the guidance provided by the patient's educator and care team."

To learn more, contact Voxiva Inc. at (202) 419-0179 or info@voxiva.com.

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Voxiva Partners with Harvard Pilgrim Health Care to Deliver Personalized Diabetes Support to Plan Members via Mobile ...

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