Another day, another gay rumor for John Travolta. Why do some celebrities like the Pulp Fiction star,XXXstarVin Dieseland George Clooney continue to face gay rumors? And how do they address them?

News broke Thursday (June 21) that author Robert Randolph was suing Travolta for libel. The trouble started after the married star and his lawyer made statements about Randolph and his book You'll Never Spa in This Town Again, in which he claimed he had a gay affair with the star.

For decades, men have made wild accusations in tabloids like the National Enquirer, claiming they had sex with Travolta. Just this year, he faced allegations of sexual misconduct by three unnamed male masseurs. And he's always adamantly denied it all and in many cases, he involved his lawyer Martin Singer.

The Descendants star dismissed a strategy of vigorous denial that other celebrities turn to, saying, "Who does it hurt if someone thinks Im gay? Ill be long dead and there will still be people who say I was gay. I dont give a sh*t."

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John Travolta & Vin Diesel: Anatomy of a Hollywood Gay Rumor