L. Calcada / N. Risinger / ESO

An artist's conception shows the planet Alpha Centauri Bb, orbiting one of the stars in a nearby triple-star system. A commercial venture known as Uwingu says it will use proceeds from a contest to give Alpha Centauri Bb a new name to support endangered educational and public outreach efforts.

By Alan Boyle, Science Editor, NBC News

NASA's plan to suspend educational and public outreach activities due to budget sequestrationhas sparked protests from some of the space agency's biggest fans, and a commercial venture known as Uwingu wants to help fill the gap. Uwingu says it willdirect proceeds from its contest to name the closest exoplanet toward projects that are facing budget cuts.

The venture was set up last year to offer space-themed entertainment that would raise money for education and space science. Just last week, Uwingu kicked off an effort to come up with a "people's choice" name for Alpha Centauri Bb, an Earth-sized planet that was detected last year just 4.3 light-years away.

It takes $4.99 to nominate a name, and 99 cents to cast a vote. The contest closes on April 15, and the winner will be announced the next day. Some of the proceeds will go toward paying the company's expenses, but the target is to put at least half of the money into a fund to support research and education.

Rough patch for NASA When the company made its public debut, the founders said the Uwingu Fund could serve as a lifeline for scientists and educators if NASA's budget ran into a rough patch. Sequestration certainly qualifies as a rough patch: The automatic spending cuts will force NASA to scale back its budget by roughly $900 million for the fiscal year.

As part of its plan to comply with sequestration, NASA officials on Friday ordered the suspension ofeducational and public outreach activities, also known as EPO. Planetary scientist Alan Stern, Uwingu's CEO and a former NASA associate administrator, said the suspension has put educational and public outreach programs "under severe and sudden stress."

"At Uwingu, we believe that private and commercial funding of space-based initiatives including research and EPO is more important now than ever," Stern said in a statement Monday. "That's the purpose of The Uwingu Fund, which is fueled from people participating in the naming contest for Alpha Centauri's planet. Today we're announcing that Uwingu is taking action to combat the severe, adverse impact of sequestration on NASA EPO by directing all Uwingu Funds proceeds raised through this contest to grants to EPO professionals and projects."

In the grand scheme of things, education and public outreach aren't the most expensive things that NASA does. The continuing resolution that governed spending for the current fiscal year set aside $137 million for the agency's education account, and sequestration would trim that figure by $7 million. NASA budgets additional funds for public outreach on a mission-by-mission basis, but the expense is still a small proportion of NASA's $17.8 billion budget.

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NASA 's hold on outreach sparks outcry; Uwingu aims to help fill gap