Ike Suarez | Oct. 13, 2014

E-mail marketing platform now supports key native languages in region.

Implix has now officially introduced its e-mail marketing platform, GetResponse into the ASEAN.

A press statement by Implix said GetResponse's formal entry was marked by a visit late Septemberby the company's CEO Simon Grabowski to three of the 10 member countries of the Association ofSoutheast Nations, namely Singapore, Malaysia and Thailand.

Accompanied by senior Implix executives, Grabowski toured Singapore as well as the capital cities of thetwo other countries, Kuala Lumpur and Bangkok, to give educational seminars on email marketing.

Web-based

The press statement pointed out that the Web-based and customized service now offers support for keynative languages in the region such as Chinese, Bahasa Malayu and Thai.

It explained that to be effective, an e-mail marketing tool must include design, device agnosticism,personalization and language support.

It said such support for the Chinese, Malay and Thai languages had been added by Implix early this 2014.It further said e-mail could also serve as a powerful marketing tool for small and medium-sizedbusinesses, if done properly.

Implix has offices in the United States, Poland and Canada, it having been founded in 1998 and beingbased in Gdansk, Poland.

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Implix launches GetResponse in ASEAN market