Liberty Mutual Insurance announced it is planning to retire its regional brands in 2013 to focus on the more recognizable Liberty Mutual brand.

The decision was influenced by our agents desire to align their businesses with the stronger, more recognizable Liberty Mutual brand, the spokesperson said. We have previously communicated this directly to our agency partners.

The retiring brands are as follows:

America First Insurance (Southwest Region) operates in 6 states Colorado Casualty (Mountain Region) operates in 6 states Golden Eagle Insurance (Pacific Region) operates in California Indiana Insurance (Midwest Region) operates in 9 states Liberty Northwest (Northwest Region) operates in 5 states Montgomery Insurance (Southeast Region) operates in 7 states Ohio Casualty (Mid-Atlantic Region) operates in 7 states Peerless Insurance (Northeast Region) operates in 8 states

Spokesperson Chris Goetcheus also told Insurance Journal that each of the eight regions continues to have local presence and decision-making authority. Each has a president and several regional vice presidents, along with a full field complement of underwriting teams and territory managers.

He said each operation is business as usual, operating from the same regional home offices and regional offices. Liberty Mutual Insurance constantly monitors business operations and aligns staffing levels according to meet agents and customers needs, he said.

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Liberty Mutual to Phase Out 8 Regional Insurance Brands