REDWOOD CITY, CA--(Marketwire - Nov 28, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that Derek Sidebottom has joined the company as Vice President of People. With over 15 years experience running human resources for large technology companies and startups such as Kabam, Electronic Arts, and Corel, Sidebottom will be responsible for all aspects of hiring, growth management, and employee benefits at Rocket Fuel.

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About Rocket Fuel Inc. Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has operations in 15 cities worldwide including New York, London, Hamburg, and Toronto.

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Rocket Fuel Hires Derek Sidebottom as VP of People