Transport Medias campaigns at the World Travel Market, including Bermuda Department of Tourism, Tourism Malaysia and AirFast Tickets.
London, UK (PRWEB UK) 16 November 2012
From Bermuda to Malaysia, Transport Media clients had their brands on full vehicular display amidst other leading travel professionals.
Bermudas Department of Tourism commissioned a multi-format Outdoor Advertising campaign under the Out Of Home International enterprise of which Transport Media is a specialist subdivision. As a luxury destination for the exotically starved British, Bermudas twelve-month advertising campaign allowed London to experience the tropical wash of hazy pink and blue through promotional images across London buses, train passenger panels, and an entire taxi fleet.
Present at the World Travel Market, Bermuda revelled in its elegance with Gombey dancers from the island and its own Miss Bermuda, transported and visually supported by their indulgent collection of impressive branded taxi adverts.
Following their campaign Bermuda experienced a 38% increase in tourism and 400% increase in hotel bookings.
Londons premier travel event was also attended by Transport Medias client Tourism Malaysia, who embarked on a colourful bus advertisement campaign. Following a in a 3.9% increase in tourism as a result of the successful promotional transport, it is encouraging to see Malaysia subsequently thriving as a holiday destination.
A further representation of Transport Medias broad achievements, AirFast Tickets were attending alongside their trusty branded taxis. Promoting their brand one step further, AirFast Tickets were responsible for providing one lucky victor with an internal experience of taxi branding by organising a competition to win a free ride home.
All three clients received prime recognition in TTG Digitals special edition WTM magazine in the article Putting wheels in motion (pictured).
Laura Transport Media 0845 120 2470 Email Information
See the article here:
Transport Media Glows at The 2012 World Travel Market
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