CLEVELAND, Nov. 8, 2012 /PRNewswire/ --The National Aeronautics and Space Administration (NASA), has enlisted IndustryWeek, the leading source of business information and insight for manufacturing industry professionals, to help encourage industry and stakeholders to participate in its "Technology Days" event this month in Cleveland, and accelerate commercialization of the agency's most promising new innovations.

Because "technology transfer" is part of NASA's charter, since it was established in 1958 the agency has spun-off and transferred thousands of technologies discovered in pursuit of space exploration for applications on Earth. The goal of the Technology Days event (November 28-30 at Cleveland Public Auditorium) is to raise awareness of how NASA leverages its investment in space exploration, science and aeronautics to address national priorities, and introduce the agency as a business development partner that can help make American companies more competitive.

The three-day agenda blends exhibits, presentations and networking forums to promote professional education and collaboration.

IndustryWeek was selected for its access to customers and prospects in target NASA technology markets such as automotive, advanced energy, innovative manufacturing and human health. The assignment will capitalize on the full spectrum of IndustryWeek information products and services to promote the event, with an emphasis on audiences in the Midwestern United States.

"Our team is tremendously proud to partner with NASA on this important national initiative to help America protect and extend its global innovation advantage," said John DiPaola, market leader of Penton Media's Manufacturing and Supply Chain Group. "Our unique access to the nation's manufacturing business owners and decision-makers makes IndustryWeek the perfect partner to help NASA promote and develop Technology Days."

Click here to learn more about the upcoming NASA Technology Days in Cleveland: https://www.aiaa.org/nasatechdays1/

About IndustryWeekIndustryWeek brings together manufacturing business leaders to explore the issues, strategies, trends and technologies that help them build more competitive and profitable companies. IndustryWeek is part of the Penton Manufacturing & Supply Chain Group, whose brands are the trusted resource for relevant news and measurable results. Our team of dedicated editors and thought leaders work together to integrate print, digital and in person events that deliver the return on investment you need. Learn more at http://www.industryweek.com.

About Penton Media, Inc.For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. Then we activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at http://www.penton.com.

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.

CONTACT: Michael MadejGroup Digital Media Director Manufacturing & Supply Chain Group (216) 931-9637 michael.madej@penton.com

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NASA Partners with IndustryWeek to Promote Tech Transfer and Innovation