WORKING IT

If you are a typical parent, I bet youre continually chiding the children for chewing up your home internet bandwidth allowance by spending too much time watching videos on YouTube.

I do this too with my six kids. However, dont be prejudiced. YouTube is not only videos of babies laughing, kids pranking or the latest pop music hit.

It can be remarkably useful for almost every manager I can think of. Sales, human resources, IT, customer service, marketing, finance.

How? Internal use for training, how-to, procedures, software tips, executive messages, demos, role playing, induction. And thats just a quick top-of-mind list.

Id like to devote this column to explaining why I think YouTube has such universal business appeal for those in management by detailing the freasy (free + easy) features you didnt know existed at your fingertips.

Everyone knows that the whole point of using YouTube is to share your video with the world. However, what you might not know is that you do not have to go public. There are two other options.

The first is for the video to be private. Only people you select can view it, up to a maximum of 50. The second is unlisted, where anyone with the link can view it.

One of the main benefits to you is the simplicity of uploading videos. You dont need to incorporate your IT department except if it is to lift the internet ban on the website if one is set.

Alternatively, you can easily upload a video via a flip video camera or your smartphone. Within minutes of it is there for anyone to view.

See the rest here:

The many advantages of using YouTube