WALTHAM, Mass.--(BUSINESS WIRE)--

Actifio, the radically simple copy data management company, today announced its presence at SNW Fall 2012, October 16-19th in Santa Clara, CA. The event will be highlighted by a presentation by Dr. John Meyers, assistant professor of medicine and director of technology in Boston University School of Medicines (BUSM) Department of Medicine on how the institution built a research storage and computing platform from the ground up based on Actifios Protection and Availability Storage (PAS) platform.

Dr. Meyers will be joined by Actifios Senior Director Andrew Gilman on Thursday, October 18, 3:10-3:55 pm PDT in the session, Combat the Consequences of Data Sprawl with PAS. Protection and Availability Storage (PAS) is a revolutionary new category of storage that enables a fundamentally new and radically simplified approach to data management. PAS is a provenvirtualized storagesolution transforming the economics of the industry through a purpose-built approach to addressing the root cause of todays data storage explosion:copy data. By focusing on smarter and more efficient copy data management, streamlining the typically 13-120 excess, redundant copies of production data, Actifio provides faster recovery and more reliable data protection for up to 90 percent less cost than traditional backup and recovery point tools.

Boston University School of Medicines Department of Medicine is the medical campus largest department, conducting extensive clinical and basic science research. The faculty collectively exceeds $80 million per year in research grant funding and actively researches pressing medical issues from autoimmunity to nearly all types of cancer. Historically there were no research-specific computing resources available to faculty, and irreplaceable data was stored on a patchwork of consumer NAS devices, workstations-turned-servers, portable media and other devices. Legacy enterprise-class data backup and recovery solutions in place at the time werent able to scale across their diverse and increasingly complex infrastructure. BUSM needed a radically new storage solution to address their copy data challenge.

Click here to view a short video of how Dr. Meyers uses PAS.

In our unique environment, not all data is the same, said Dr. Meyers. Actifio PAS supports the concept of an SLA that defines how often an object is snapped, deduped, replicated and retained. These SLAs can be applied to individual VMs, file systems and even types of NAS data regardless of underlying storage design. Im excited to share how Actifio PAS has saved us well over $1 million, which allows us to fund pilot grants and support novel research. Ill also share our vision for copy data management -- for example, how it allows us to parse scientific metadata and apply a PAS SLA based on that information.

In addition to being selected to present, Actifio will be exhibiting at SNW Fall 2012 at kiosk #P4 at the Santa Clara Convention Center. It is also participating in hands-on-lab sessions throughout the event, where end users will be able to setup, build application SLAs and manage data on the new Actifio PAS 20T solution. For more details about attending the hands-on-lab, please contact Andrew Gilman at Andrew@actifio.com.

Were very gratified to see the Actifio customer base climbing past the 200 mark, and grateful that industry organizations like SNIA are empowering our user community to share their stories and experiences with their industry peers, said Ash Ashutosh, Actifio CEO.

About Actifio

Actifio is radically simple copy data management. Our Protection and Availability Storage (PAS) lets businesses recover anything instantly, for up to 90 percent less. PAS eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit http://www.actifio.com or email info@actifio.com.

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Actifio and Boston University School of Medicine Selected to Present on Consequences of Big Data Sprawl at SNW Fall 2012