Oh lordie, you knew this was coming. AT&T's just matched Verizon's new unlimited talking plans, basically point by point. Unlimited talking for $70 a month, with unlimited talk + MMS for $90.

For iPhone users, there's a new $100 all you can talk-and-download (but not text, which stays the same, running $20/month separately) plan. What's better than Verizon, though, is that they're apparently not bumping data rates. Because that would be f'n hilarious.

DALLAS, Jan. 15 /PRNewswire-FirstCall/ — AT&T* today announced new unlimited plans across all devices —including its industry-leading lineup of smartphones — to provide more value and choice for customers who want to talk, text and surf on the nation's fastest 3G network.

"With more than twice the number of smartphone customers as our nearest competitor, we are committed to offering great value and choice for customers who want to talk, text and surf on the nation's fastest 3G network," said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. "Our new plans reflect customers' continuing desire to do more with their phones – including talking and browsing the Web at the same time. Plus these new plans make it even more attractive to choose AT&T which already offers customers the best 3G experience and the industry's most popular and innovative devices."

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T's 2,200 company-owned retail stores and kiosks, through convenient online service at http://www.att.com, or at one of the thousands of authorized AT&T retail locations.

* Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
* Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.
* All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at http://www.att.com/wireless.

AT&T customers enjoy the ability to talk and browse the Web at the same time on AT&T's 3G network, the nation's fastest, which covers more than 230 million people across the nation.

For customers who do not choose an unlimited voice plan, AT&T offers Rollover, which lets customers keep the minutes they don't use. In addition, AT&T offers A-List, which offers unlimited calling to up to 10 domestic phone numbers.

For the complete array of AT&T offerings, visit http://www.att.com.

[Yahoo]