REDWOOD SHORES, CA--(Marketwire - Sep 13, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced its support for the Facebook Exchange (FBX). FBX allows marketers to serve more relevant ads on Facebook via real-time bidding based on individual impression characteristics instead of pre-defined audience segments.

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About Rocket Fuel:

Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.

*http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 **http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior

2012 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. and Audience Accelerator are registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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Rocket Fuel to Provide Customers With Access to Facebook Exchange