DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/2nv7mr/sports_medicine_de) has announced the addition of the "Sports Medicine Devices Market By Products & Application (2012 - 2017) Global Trends & Competitive Analysis" report to their offering.

Sports Medicine Devices Market By Products & Application (2012 - 2017) [Bone, Cartilage, Ligament, Tendon Reconstruction & Repair, Braces, Hot & Cold Therapy, Topical Pain Relief, Compression Clothing, Bandages, Wraps & Tapes, Shoulder, Elbow-Wrist, Back-Spine, Hip-Groin, Knee, Ankle-Foot] Global Trends & Competitive Analysis.

The research report categorizes the global sports medicine market by value and volume. Both of these markets are broken down into segments and sub-segments, providing exhaustive analysis for 2011 and 2012, as well as forecast up to 2017. Each market is comprehensively analyzed at granular level by geography (North America, Europe, Asia, and Rest of the World) to provide in-depth information on the global scenario.

Sports medicine is a very dynamic field that has made a mark in the healthcare sector in the last decade. The field has witnessed a spurt in technology and has grown with the rise in medical diagnostic and therapeutic devices. With regional sports gaining popularity, sports medicine is all set to play an extremely vital role in a sportsperson's vital statistics, monitoring, and diagnostics by maintaining the highest level of balance between body exhaustion and recovery. This will be accomplished by pushing the athlete's body to the limit with the help of the latest technology. Sports medicine devices will help monitor, diagnose and treat athlete burnout and injuries such as plantar fasciitis, heel spur, flat feet, Morton's neuroma, anterior cruciate ligament (ACL), posterior cruciate ligament injuries (PCL), hammer toe, arthritis, chronic back pain, calf stiffness, tennis elbow, rotator cuff injuries, Achilles tendon injury, etc.

Devices including Primus Rehabilitation by BTE Technologies with patient monitors such as spirometers, electrocardiographs, stress monitors, electromyography (EMG) are crucial in maintaining top form for an athlete and are also useful in studying the performance of competitors. High-end technologies such as balance and gait monitors, and motion analysis are used in experiments to determine the optimum positioning of the body with respect to the type of sport played. Each type of sport puts a certain amount of pressure on particular areas of the body. Baseball pitchers and cricket bowlers tend to injure their shoulders more often. Similarly, batsmen tend to injure their arms and wrists at a higher rate. Marathon runners, basketball players, and tennis players have a high rate of muscle injuries in the limbs.

The overall sports medicine market is quite fragmented with a large number of global players. The main strategies and strength of retail-based product companies lie in their marketing and distribution networks. Key players follow aggressive marketing strategies by retaining the front rows in retails shops. This will help in bringing their brand of products to the forefront to have a better impact on consumers.

Key Topics Covered:

1 Introduction

2 Executive Summary

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Research and Markets: Sports Medicine Devices Market By Products & Application (2012 - 2017) Global Trends ...