REDWOOD SHORES, CA--(Marketwire -08/09/12)- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that the company has hired JoAnn Covington as General Counsel. With 19 years experience as a practicing lawyer in the technology industry, Covington joins Rocket Fuel from Electronic Arts, where she spent nearly 14 years in senior legal counsel roles.

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About Rocket Fuel:

Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.

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Rocket Fuel Names JoAnn Covington as General Counsel