BOSTON--(BUSINESS WIRE)--
Boston-based Liberty Mutual Insurance, a leading global property and casualty insurer, today announced that it would renew its sponsorship of Bostons nationally-acclaimed 4th of July tradition, The Boston Pops Fireworks Spectacular, through 2015. The three-year sponsorship agreement with Boston 4 Celebrations, the organization that produces the event, totals approximately $8 million. Liberty Mutual Insurance, headquartered in Boston since 1912, and with more than 4,500 employees in 30 offices across Massachusetts, first began its sponsorship of The Boston Pops Fireworks Spectacular in 2005.
This years concert will feature Conductor Keith Lockhart and The Boston Pops Esplanade Orchestra, joined by Academy Award and GRAMMY Award-winning superstar Jennifer Hudson. Emceed by Emmy Award-winning actor and Lowell, Mass. native Michael Chiklis, the event will air locally on WBZ-TV from 8:00 p.m. to 10:00 p.m., followed by a national CBS broadcast from 10:00 p.m. to 11:00 p.m. The entire concert will be broadcast in HD (high definition), courtesy of Liberty Mutual Insurance. In addition, the final 20 minutes of the broadcast, featuring the spectacular fireworks display, will be presented commercial free by Liberty Mutual Insurance.
"In Liberty Mutual Insurance's 100th anniversary year, we could not imagine a better time to reaffirm our support for Bostons Fourth of July tradition," said David Long, Chief Executive Officer and President, Liberty Mutual Insurance. "For 39 years, the Boston Pops Fireworks Spectacular has brought together family and friends from across the country to our hometown, where they enjoy a free concert, watch an outstanding fireworks display, and salute the brave men and women who make it possible for us to celebrate. It is an honor to sponsor a tradition that so vibrantly captures the spirit of Independence Day, and were proud to share it with the millions of television viewers across the country."
Liberty Mutual Insurances continued sponsorship will preserve a 39-year tradition that offers a free concert to an estimated 500,000 people who visit Bostons Charles River Esplanade on July 4th. Worth noting, approximately one-third of the concerts attendees are tourists from outside New England, who come to celebrate and enjoy Boston as a summer destination.
"We're thrilled to continue our long-standing partnership with Liberty Mutual Insurance, which allows us to continue to bring the Boston Pops, fireworks and this patriotic event to all free of charge for a fourth decade," said Event Founder and Executive Producer David G. Mugar. "We look forward to producing this Boston tradition for many years to come for the families of Boston and New England.
Added Boston Pops Conductor Keith Lockhart: "It takes a great deal of support to present this country's greatest Fourth of July concert, so we are thrilled that Liberty Mutual Insurance has generously renewed its sponsorship of one of this city's signature events the July 4 Boston Pops Fireworks Spectacular. We hope every Boston neighborhood and visitors near and far will join us, with host Michael Chiklis and singing sensation Jennifer Hudson, along the banks of the Charles River for this spectacular day celebrating our country's birth."
For more information about The Boston Pops Fireworks Spectacular, please visit the event website at http://www.july4th.org.
About Liberty Mutual Insurance
"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2011 direct premiums written as reported by the National Association of Insurance Commissioners.
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