Freedom Fest introduces collectible pins

PROVO -- The Freedom Festival is offering for the first time a limited-edition Freedom Festival Pin for $2. It also will provide buyers with hundreds of dollars of discounts and coupons from businesses throughout Utah Valley.

Beginning June 18, the pins will be available at participating sponsor locations. The Freedom Festival is starting with only 5,000 pins that will come in a package with other coupons and discounts. However, the Freedom Festival also is making 150 special gold pins. And like Willy Wonka and the Golden Ticket, anyone purchasing a $2 pin may find one of the gold pins in their packet. That gold pin will provide the lucky winners with two tickets to the Stadium of Fire redeemable at the Freedom Festival offices.

Local Realtor Bill Freeze introduced the idea from his experience several years ago when he worked with the Kentucky Derby Festival.

"The Kentucky Derby Festival is very similar to the type of festival ours is," Freeze said. He noted that they started doing the collectible pins in 1973 for 50 cents each and sold 5,000.

"Over the years it became popular. Last year they sold a half a million for $5 apiece," Freeze said. "It is a tremendous revenue boost to them for their non-revenue events."

Freeze, who is a board member of the Utah Valley Chamber of Commerce, said the chamber has partnered with the Freedom Festival on the project.

Freedom Festival executive director Paul Warner said, "We're extremely excited about it. We appreciate the fact the chamber has joined in this. It's one of the ways we can stretch out into the community."

Freeze hopes the people who come from throughout the country will pick up a pin and wear it in their hometowns.

Pins will be available at a number of sponsoring companies including several stores at the Shops at Riverwoods, the Utah Valley Chamber of Commerce, Freedom Festival office, Larry Miller Auto Group showrooms in Provo, the Daily Herald, Utah County Realtors Association and in the customer service lobby at the Provo city center.

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Freedom Fest introduces collectible pins

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