Mumbai, May 16:

Beaches seem to be the most favoured holiday destinations by travellers.

A survey conducted by online travel agency Expedia highlighted that 80 per cent of Indian travellers are already planning to go for a beach vacation in the next 12 months.

About 53 per cent Indians went to a domestic beach on their most recent trip while 47 per cent opted for an international beach, the survey said.

The survey reveals that as opposed to the general perception of high price sensitivity, the most important criteria for Indians to decide on a beach vacation is food and beverage reputation as well as the novelty of the destination, said Mr Manmeet Ahluwalia, Marketing Head, Expedia India.

This survey was conducted online by Harris Interactive on behalf of Expedia.com among 8,599 adults across 21 countries, including India.

Indians place new experiences over relaxation, with over 60 per cent travelling for the experience of another culture alongside being on the beach.

Amongst different criteria for beach preference, 76 per cent of Indians prefer to go to a beach with tourist attractions near the beach or surrounding area, followed by water and sand quality, weather predictability and secluded beach environment.

When it comes to travelling, Indian women look for a secluded beach environment, the survey said.

Mumbai took the highest share of domestic vacations at 60 per cent while Delhi led the international destination vacation segment at 47 per cent.

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Beaches, the most favoured holiday destinations: Survey