"Cyberpunk 2077's" delay was not taken kindly by fans as the game's promotion has launched it to one of the most awaited games this 2020. Since the initial trailer came out starring Keanu Reeves and showing players a glimpse of exactly what to expect, those expectations have since then been rising through the roof.
"Cyberpunk 2077" has promoted itself through the use of merch and other marketing tactics throughout the year. An article written by PCgamer begs to ask the question, just how much merch would result in too much merch? The article's title suggests that if a certain thing exists, there is already probably a "Cyberpunk 2077" theme backed up by the many merchandise all following the game.
The article then elaborates that for a particular game that has not even been released and has been delayed countless times, "Cyberpunk 2077" pretty much has quite a lot of merch. These merch revolve around certain typical things like headphones as well as apparel. Even big companies like Adidas and OnePlus have already teamed up with CDPR in order to get a chunk of this lucrative cyberpie.
There could also be a connection with regards to the backfire from fans when the game was pushed yet again and only announced on the supposed release date paired up with massive marketing that "Cyberpunk 2077" has been able to accomplish this 2020. Although nobody expected COVID-19, the news that "Cyberpunk 2077" has been delayed countless times over could possibly be a little too much for fans and many of them could even lose interest.
According to Elon Musk's reply to a Tweet saying that the existing "Cyberpunk 2077" merch is definitely going out of control, the Tesla CEO stated that he even hopes that the game does not eventually twist itself to tedium due to the fear of eventually being canceled. This could be interpreted as Elon Musk being one of the many gamers awaiting the final release of the game which although a final release date has been announced, has still been deemed as skeptical for some fans.
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"Cyberpunk 2077's" popularity and uneasy fans have put a lot of pressure on the game to make up for the constant delays. The pressure grows even bigger as Elon Musk himself is also hoping that the delay does not affect the game in any way.
The only particular way to know if the game is worth it would be to try it out upon release which, however, might still take a little bit more time. Would fans still buy more "Cyberpunk 2077" merch before the launch despite the delay?
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Elon Musk Comments on 'Cyberpunk 2077's' Delay Hoping it Won't Affect the Game - Tech Times
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