When YG first emerged on the scene five albums ago, certain elements of his artistry were more rough around the edges than many rap purists would have liked. But it wasnt his gift for wordplay or emmaculate cadences that drew listeners in. It was his honesty, at times blunt, brutal, and bombastic, that set him apart from well-practiced Compton cohorts like The Game or Kendrick Lamar or even Problem. His flows lacked polish and he hewed closely to familiar concepts, but there was an edge of lived experience that made his debut, My Krazy Life, and its follow-up, Still Brazy, so electric and engaging.
Now, six years removed and with much more experience, wisdom, and practice in the game and a lot more to lose than the scruffy, devil-may-care version of himself that once introduced the world to the concept of flocking and apologized to his mama for all his street-running shenanigans YG releases his fifth studio album (and last under his Def Jam deal), My Life 4Hunnid. The new album offers few surprises and while the rougher edges have been polished off, the music provides something else in exchange: A glimpse of a veteran at work one who has since mastered his craft and turns out to be pretty damn good at it.
While prior releases prompted some listeners to call YGs music one-dimensional due to his aforementioned tendency to stick to comfortable topics, My Life 4Hunnid arrives in a completely different context as did many other releases this year. Like the rest of us, YG has seen his plans derailed and his day-to-day existence upended by the arrival of the novel coronavirus and the resulting shutdown of his industry, both of which offered frustrating setbacks and promising opportunities for rebirth or renewal.
However, on a personal note, YG also faced turmoil, seismic upheaval, and the reevalution of his own emotional state early this year, which inform the self-effacing tone and anxieties expressed on tracks like lead single/album closer Laugh Now Kry Later. He began 2020 demonstrating personal growth by apologizing to the LGBTQ community for previous ignorant statements and views, a sign that his relationship with Bay Area artist Kehlani had left a positive impact on him. Unfortunately for YG, he also faced the disintegration of that relationship, which he touches on in the lyrics to multiple songs on the album, albeit in an oblique way that suggests hes looking at things from her point of view as much as his own.
You be wantin more from me, he confesses on the melancholy Thug Kry, Tryna make me strong when Im weak / You be wantin more from me / But I like you more as a friend. On Laugh Now Kry Later, he addresses his errors in the third person: Baby got her heart broken, need labor / He cheated, like head, so the n*** played her / Now she anti-dick, she a dick hater / Got her in her house playin with the vibrator. The flashes of his devious humor remain evident, but hes also smiling to keep from crying, just like the title of the song a favorite axiom among gangster types says.
Likewise, YG has been observing the months of civil unrest directed at police who continue to abuse, harass, and murder Black people at a disproportionate rate. Hes spoken on the subject before; Still Brazy contained Police Get Away With Murder, a self-explanatory examination of the phenomenon. This time, though, he taps into the zeitgeist from a different angle with FTP, reflecting the transformation of the peoples exasperation with polices invulnerability into fury and action. Its no surprise that FTP has not only become the soundtrack of the movement, but reverberates that energy in its protest footage-fueled video.
With just 11 songs, not including the two Traumatized interludes recording his own childrens reactions at having police officers guns pointed at them during a raid on YGs house early this year, there was less room for missteps. Unfortunately, the Chris Brown and Tyga-featuring Rodeo counts as one that started with a good idea calling back to Tupacs How Do You Want It? and executing it poorly, speeding up the beat to an arhythmic rattle that doesnt suit either YG or Tygas usually dependable flows. Meanwhile, YG does continue to stick to the usual subject matter, which limits the perception of his growth. Nothing here is particularly high-concept, although the expansive range of instrumentals will undoubtedly widen his appeal beyond the sun-soaked streets of Los Angeles.
My Life 4Hunnid isnt quite the superstar effort that YGs first two projects were. Back then, we were watching a rookie coming into the game and blowing us all away with highlight play after highlight play. Now, we sort of know what to expect from him, and when we get it, its harder and harder to feel impressed after all, familiarity breeds contempt. But taking a step back, the timeline of YGs development as an artist and a craftsman becomes clearer. When a rookie-of-the-year candidate doesnt quite become the perennial all-star we all thought hed be, its easy to view his career trajectory as a disappointment. But in a game where the average career doesnt last more than two years/albums, to see him still here, still consistent, and building his business as a label owner while owning up to past mistakes, YGs persistence and longevity reveal an artist coming into his own. Thats more than enough to satisfy.
My Life 4Hunnid is out now via Def Jam. Get it here.
Read the rest here:
YG Shows Consistency And Growth On The Concise 'My Life 4Hunnid' - UPROXX
- The Zeitgeist Film Series Gateway | Zeitgeist: The Movie ... [Last Updated On: December 8th, 2016] [Originally Added On: December 8th, 2016]
- The Zeitgeist Movement Global [Last Updated On: December 8th, 2016] [Originally Added On: December 8th, 2016]
- TZM - Mission Statement - The Zeitgeist Movement [Last Updated On: December 10th, 2016] [Originally Added On: December 10th, 2016]
- Zeitgeist: Addendum, Debunked - Skeptic Project [Last Updated On: December 23rd, 2016] [Originally Added On: December 23rd, 2016]
- ZMCA Homepage [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- Top Five Zeitgeist: The Movie Myths! | Peter Joseph [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- What is the Zeitgeist Movement [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- Here Is Everything You Ever Need to Know About Magical Tutting - Inverse [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Tambor Felt Great 'Responsibility' to Transgender Community in ... - ABC News [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Piaget Altiplano turns 60, and it's still the choice of today's jetset sophisticate - City A.M. [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- 'Der Spiegel' magazine sparks furor as cover depicts Trump beheading Lady Liberty - Deutsche Welle [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Super Bowl Ads Capture Zeitgeist and Commodify Diversity - The Wesleyan Argus [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- 'Recruit Rosie': When Satire Joins the Resistance - The Atlantic [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- A movie of the artist as a young man: Paolozzi silent film stars in film festival - Herald Scotland [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- If Los Angeles Becomes a Bona Fide Fashion Show Destination, What's Next? - WWD [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- Why I chose Jefferson Avenue over Madison Avenue - The Drum [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- We spoke to the new generation of British playwrights who will dominate 2017 - The Independent [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- Salman Rushdie's New Novel is About Political Correctness and the Culture Wars - Heat Street [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- The rise and rise of clean beauty - Evening Standard [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Badass Baroque - Daily News & Analysis [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Five things to know from Netflix's 2017 launch - Newstalk 106-108 fm [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- What to Watch at the Grammys - Wall Street Journal [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Young Artists Lead Through Emotional Expression, Powerful Voices and a Conviction for Social Justice - Youth Today [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- When the Secular is the Sacred - Patheos (blog) [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - LA Daily News [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Bernie O'Rourke: An Irishman's Passion for Business - Caldwell University News [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- 9 Ways the Grammys have Totally Blown It - Newsweek [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Q&A: Chef Michel Gurard, a Pioneer of Low-Calorie Cuisine - TIME [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - The Pasadena Star-News [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- The busy busy family's garden - Leinster Express [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- South-West Review bulletin board February 12, 2017 - Lillie News [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- Movement as bleak theater, with some terrific Pharrell music too - Los Angeles Times [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- Bishops' fumble with same-sex marriage means the Church of England is about to lose a generation - The Conversation UK [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- The Grammys Honored the Wrong Album, and Adele Knew It - Advocate.com [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- These '80s Artists Are More Important Than Ever - New York Times [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Whitehall's war on unaccompanied minors - LocalGov [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Britpop songs 10 of the best - The Guardian (blog) [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Our president is a TV addict. It's going to get the best of him, but he'll never get the best of it. - Washington Post [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- How wellness trends may shape health industry in 2017 - Fox News [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- President Donald Trump is a TV addict - MyDaytonDailyNews [Last Updated On: February 16th, 2017] [Originally Added On: February 16th, 2017]
- Belly-Button Rings: Where Are They Now? - Racked [Last Updated On: February 16th, 2017] [Originally Added On: February 16th, 2017]
- In the age of surveillance, what do any of us have left to hide? - Irish Times [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Slam a poem - The News on Sunday [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- With 'The Breaks,' VH1 revisits the '90s hip-hop scene when success wasn't a sure bet - Los Angeles Times [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Why Fashion Has Every Right To Be Political Right Now - W Magazine [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Bangkok city guide: what to do plus the best hotels, restaurants and bars - The Guardian [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Cobbling together: the Brooklynites who gather to make handcrafted shoes - The Guardian [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- The Harlem Renaissance, Alexander Wang and the VLONE Pop Up Shop - Huffington Post [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- Museo Amparo - E-Flux [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- These are 'The Breaks': Inside VH1's 'grounded' new hip-hop series ... - Screener [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- Why winning the French presidential election could be a poisoned chalice - The Conversation UK [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- Campaigners to keep Britain in the EU could learn from Team Brexit - WalesOnline [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- How Sanjay Lalbhai & Pankaj Chandra are trying to build a unique university in Ahmedabad - Economic Times [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- Maybe the Earth Is Flat - The Root [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Resistance Against Donald Trump Is Not a New Tea Party | Time.com - TIME [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Forget PoliticiansThe People Of The West Have Decided Against Muslim Immigration - VDARE.com [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Interruptions with fluid movements - The Navhind Times [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Summer of Love 50th Anniversary Posters Wake up Market Street - 7x7 [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Sean Spicer blames chaotic town halls on 'professional protesters.' So did Obama's team. - Washington Post [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Looking forward to a rad week for nonfiction film - The Boston Globe [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- 30 years after his death, James Baldwin is having a new pop culture moment - Los Angeles Times [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Turning Over Stones (What The Election Set Free) - Huffington Post [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Occupancies Explores the World of Our Bodies - BU Today [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- The age of the people - The News on Sunday [Last Updated On: February 25th, 2017] [Originally Added On: February 25th, 2017]
- Cruising Down SoCal's Boulevards: Streets as Spaces for Celebration and Cultural Resistance - KCET [Last Updated On: February 25th, 2017] [Originally Added On: February 25th, 2017]
- The Old Divisions, They Do Divide Us - The Good Men Project (blog) [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- When Oscars speeches get political: the best, worst and most annoying in Academy Award history - The Mercury News [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- NAACP Fundraiser Honors Black Leaders, Activists - FOX 21 Online [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- The Simpsons Gospel: A Newer Testament for Troubled Times? - Huffington Post [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' - CampaignLive [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Outcry Kills Anti-Protest Law in Arizona, but Troubling Trend Continues Nationwide - Truth-Out [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Kendrick Lamar Gives A Glimpse Into His Mindset As He Approaches His New Album (Video) - Ambrosia For Heads [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Max Eastman: Curmodgeon - The Liberty Conservative [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- CHAZAN | The Revolution Will Not Have Shoulderpads: Image Comics 25 Years Later - Cornell University The Cornell Daily Sun [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Big crowd still feeling the Bern at Jewish socialism confab - Jweekly.com [Last Updated On: March 3rd, 2017] [Originally Added On: March 3rd, 2017]
- David Duchovny Hits the Road to Seek the Musical Truth That's Out There - PopMatters [Last Updated On: March 3rd, 2017] [Originally Added On: March 3rd, 2017]
- Donald and the Dominatrix: How the White House Inspired a BDSM Movement - Salon [Last Updated On: March 6th, 2017] [Originally Added On: March 6th, 2017]
- It's Not McCarthyism, Stupid - New Matilda [Last Updated On: March 6th, 2017] [Originally Added On: March 6th, 2017]
- Inclusive, 'cool' Toronto shown in new tourism ad - Toronto Star [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]
- Visa shows you how #KindnessIsCashless via their latest ad campaign - ETBrandEquity.com [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]