WICHITA, Kan., May 9, 2012 /PRNewswire/ --Universal Lubricants -- a provider of premier motor oils that takes used oil as feedstock to produce re-refined base oil --announced today that its ECO ULTRA sales are up 40 percent at the Nation's sixth largest Subaru service department, Flatirons of Boulder, CO. Flatirons Subaru, along with a second family-owned operation, Flatirons Hyundai, has begun offering -- and encouraging -- the use of motor oils which are re-refined to offer outstanding quality.

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ECO ULTRA is a performance-driven and American Petroleum Institute (API) licensed line of motor oils and coolants that takes used oil as feedstock to produce re-refined base oil. It meets all Original Equipment Manufacturers' (OEM) specifications and Society of Automotive Engineers (SAE) requirements. And now, ECO ULTRA is the motor oil of choice for Flatirons technicians. It's also the preferred product for an increasing number of Flatirons customers, too.

"We perform approximately 18,000 motor oil changes in a given year between our dealerships," said Michael Boudrieau, Flatirons Managing Partner. "We need to be both efficient and effective in our services to meet such demand, and entirely confident in the products we recommend to our customers. Our staff and our clients can't say enough good things about ECO ULTRA. It takes care of automotive engines as well as, or even better than, anything else on the market. We brought ECO ULTRA to a second dealership for that reason, and when customers ask for a trusted recommendation, we tell them the story of motor oils using re-refined base oil. We tell them that bottom-line, we pick ECO ULTRA for our own cars and trucks."

The U.S. produces approximately 1.1 billion gallons of used motor oil every year, of which approximately 880 million gallons is collected for re-use. However, less than 20 percent of what is collected is re-refined. Rather, most is burned as an industrial fuel, reducing supplies of limited petroleum reserves and perpetuating the need to import foreign oil. What's more, an estimated 220 million gallons of used motor oil is not collected, but instead, disposed of improperly, damaging the environment. Universal Lubricants is dedicated to reversing this trend with its Closed Loop Process by completely controlling every aspect of the proprietary system. The Company collects, re-refines, blends, packages and redistributes its own oil, the ECO ULTRA linewithout ever losing guardianship within the chainin an infinitely repeatable, sustainable cycle.

ECO ULTRA reduces the need to extract or import two barrels of crude oil with every four-quart motor oil change. The process of re-refining used oil requires up to 89 percent less energy and reduces the release of harmful greenhouse gases by a margin of up to 65 percent.

"Flatirons receives a fair amount of attention because it's one of the top ten largest auto service centers in America," said John Wesley, chief executive officer of Universal Lubricants. "But let's not forget they're also a family owned and operated business, and have been for 25 years. The secret to their success? Applying tried and true values like a commitment to quality, to putting the customer's interests first, to being conscientious stewards to the auto industry. Flatirons' endorsement of ECO ULTRA speaks volumes about the quality and reliability of the product line. "

For more information about Universal Lubricants' ECO ULTRA products, visit http://www.ecoultraoil.com.

About Universal Lubricants

Universal Lubricants, since its founding in 1929, has balanced tradition with innovation to emerge over the past four decades as a driving force in used oil collection, base oil refining and distribution. The Company collects, re-refines, blends and re-distributes its own motor oilnever losing guardianship within the chainto ensure that every quart, every gallon is of the highest quality for optimal performance. Universal Lubricants, with its Closed Loop Process, boasts a national presence supplying ECO ULTRA throughout the country by operating 36 facilities in 16 states. This includes one of the world's most technologically advanced re-refineries in Wichita, Kansas. The Company employs 465 workers and is a Pegasus Capital Advisors portfolio company.

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After Pilot Period, Top Ten Ranked Automotive Service Department Endorses ECO ULTRA® Motor Oil