Livestreaming solutions company Maestro formally announced Tuesday that it hired Jordan Udko as its executive vice president of revenue. Udko quietly joined the company in April. Since joining, Udko has led Maestro to sign deals with companies including Pandora, Adweek, FanDuel, and VidCon, with further deals with entertainment conglomerates to be announced.

Prior to joining Maestro, Udko was executive vice president of commercial partnerships for team organization Cloud9. During his tenure he secured partnerships with non-endemic brands including Microsoft, BMW, AT&T, and Puma. In July of 2019, Udko told The Esports Observer that reception to the Puma partnership was seven times the average of what the normal sentiment was for, lets say, the Lakers and Wish, their jersey sponsor.

An interactive video platform for creative and content owners, Maestro has raised $5.8M USD to date, and is currently delivering livestream solutions for multiple esports game publishers including Ubisoft, Activision Blizzard, Microsoft, and Epic Games.

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Maestro Reveals Hiring of Former Cloud9 Partnership Exec Jordan Udko - TEO - The Esports Observer