Jerred Price was elected president of the Downtown Neighborhood Association (DNA) in February. He recently formed two new committees. One will focus on affordability: helping people with increases in land values and tax increases and keeping Downtown rents affordable. The other will focus on reviving Mud Island Amphitheater.

Price has been a vocal critic of the Mississippi River Parks Partnerships (MRPP) move to redo Tom Lee Park. Price is the administrator of a Facebook group called Save the River Parks and the Festivals.

Group members criticize the state of Mud Island River Park with its weeds, cracks, and holes. In a video that shows all of this (below), the group says its proof the the MRPP has failed our parks. The state of Mud Island in general has many critics calling for MRPP to fix the park first before embarking on the $60 million plan to completely renovate Tom Lee Park.

We caught up with Price recently about the Mud Island committee and his hopes for the one-of-a-kind, 5,000-seat theater. Toby Sells

Memphis Flyer: Why did you get interested in this issue?

Jerred Price: Im a musician. I play Almost Elton John (an Elton John tribute artist) with my band at Lafayettes every month. I started in 2014, playing almost only on Beale Street at Hard Rock Cafe.

Even up until, I think, three or four years ago, they did concerts there. I know Eric Clapton played up there in 2015. Fallout Boy was there recently. Theyve (recently) had about 15 or 16 different bands play there. Theyve had some big names roll in there.

Then, it stopped. I think it stopped because the focus on the rebranded (Riverfront Development Corp. now the MRPP) is not on Mud Island. Its not on promoting it. It's focused on Tom Lee Park. Youll see the timeline of when the concerts stopped and when the Tom Lee Park fundraising initiative began; it matches up.

Then, Mud Island kind of fell into despair. The maintenance out there is horrible and I think that's why the bands don't want to come out there. I understand the logistics trouble. I do. I want that to be very clear, that we understand it's a challenging venue, challenging location.

It is challenging, but it can still work and it did for years and years and years. It's just become not the focus. I think a lot of Downtowners are really disappointed in the condition of it.

I know that, per public record, the city signs a contract every year for MRPP, formerly RDC, to maintain, and manage, and oversee the river parks. I think they get $3 million to $4 million a year from the city of Memphis budget [it was $2.97 million in 2018], but where's the maintenance going? Where's the oversight in [the contract] because if you look at maintenance out there, it looks like the city's not giving them a dime. I mean, it's bad.

I created a post on Facebook a little while back and I threw up (images of amphitheater concepts) for Servicemaster, and AutoZone, and FedEx. What if they took over the naming rights like Renasant Bank with the new convention center? What if they put up the naming rights, and sold it to a corporation, and got investors, and got a new promotion marketing team, and did some upgrades out there? How much could that bring back that theater? Then, [the post] gets shared 1,500 times.

The hotel industry and the restaurant industry, theyd love to have concerts back. Thats 4,000 people coming Downtown. They're going to want to go eat. They're going to need places to stay. They're going to need restaurants and want to go to the bars to hang out.

It's a return on investment. Its more than just about the amphitheater. Its about Downtown. So, when I got elected president this past February of the DNA, I said I'm gonna make it a focus to restore and bring back this beloved amphitheater.

MF: Do you have a timeline for this?

JP: We are basing our timeline on the safety of Downtown and Memphis. We want to make sure that whatever we do is in a timely manner that is safe for everyone together.

But we are going to do the background work of putting it together so we can be able to pull the trigger when they do say we can have concerts. That way, all the legwork is done. Weve got the promotion companies. We've got the artists. We've got the money. We've got the investors to potentially do, maybe, a pop-up concert out there.

MF: To do that, would you have to get permission from the MRPP?

JP: Any event that takes place in a park that's managed by MRPP simply has to be submitted to them with the proper insurance if it's needed or plans for the event. You just kind of have to have an outline presented to them, and then get the permission to do it.

My hope and I hope this makes it into the way you write it, too we hope that we get the support and partnership of MRPP. If their their motto on their website is working ... let me read it for you.

It says, Memphis River Parks Partnerships works with and for the people of Memphis to trigger the transformative power of our river. So, we hope the MRPP will work with and for the people in health resurrecting this beloved amphitheater, and supporting our mission and our committee to do that.

MF: Did we leave anything out or is there anything you want to add?JP: I hope that MRPP will focus more on investing more maintenance dollars in this beloved park. I understand it has its challenges.

But so did many other projects that have recently been completed such as Crosstown Concourse. People said it was nearly impossible to do what they've done there. But it's been done and it's a success and people love it.

I think we need to make sure that we we keep this jewel that sits on the front porch of our city. We need to keep it alive and we need to keep going.

Link:

Group Aims to Revive Mud Island Amphitheater - Memphis Flyer