Getty

These and many other insights are from BlueShifts study published in collaboration with Kelton Global titled Marketer Martech in 2020: An annual look at tech stack weak spots and wins. You can download a copy of the study here (13 pp., PDF, opt-in). The methodology is based on interviews with 514 B2C marketers distributed across several industries, including e-commerce and retail, digital media & publishing, consumer finance, career development & education, hospitality & travel, arts & entertainment, and real estate. 76% of the respondents are in senior-level positions in B2C marketing companies.

Whats noteworthy about the study is the finding that marketers are relying on more integrated tech stacks combined with AI applications to increase real-time responsiveness with customers across multiple channels.

Key insights from the study include the following:

Marketer Martech in 2020: An annual look at tech stack weak spots and wins.

Marketer Martech in 2020: An annual look at tech stack weak spots and wins.

Marketer Martech in 2020: An annual look at tech stack weak spots and wins.

Marketer Martech in 2020: An annual look at tech stack weak spots and wins.

Link:

2020 Is The Year AI Goes Mainstream In Marketing - Forbes