By Elin McCoy, Bloomberg
WHAT A decade this has been for wine both good and bad.
The 2010s saw the rise of serious global concern (at last!) about the effect of climate change on wine. That will continue big time, especially with 2019s scorching heat waves in France and catastrophic fires in Sonoma, California, and South Australia.
The ros juggernaut of the past decade continues, as luxury players move in to Provence. LVMH acquired two ros producers last year, including a majority share of Chteau dEsclans, maker of ubiquitous Whispering Angel. Chanel, owner of three Bordeaux chteaux, snapped up Domaine de lIle.
Natural wine captured the zeitgeist of the decade, which ended with trade wars slamming wine in the form of US tariffs on French, German, and Spanish reds and whites, with the uncertainty of more to come in 2020. Brexit is still a problem, and wine caves, once a major tourism attraction in Napa, California, turned into political footballs. (Tip for cave owners: Dont turn on the chandelier.)
Hard seltzer also captured hearts, minds, and tongues this past year, with sales surging 210% in the US. To my dismay, theyre poised to triple by 2023, according to the drinks market analysts at IWSR. Why not make wine spritzers?
On the plus side, fizz continues to effervesce, even though the French are drinking much less Champagne. To supply ever-increasing global demand (and at lower prices), Brazil, California, New Zealand, Oregon, and Tasmania are producing better sparklers than ever.
At least, unlike the roaring 20s of a century ago, 2020 wont begin with Prohibition.
Heres what else I see in my crystal glass for 2020:
1. GLOBAL WARMING WILL RAMP UP WINE EXPERIMENTS EVERYWHEREYoull see the bottled results of dozens of experiments, and more will be started. Sparkling wine from Nova Scotia? Definitely. Historic and new hybrid grapes that can cope with heat better? Spains Torres winery is on it; ditto Bordeaux, Champagne, and Napa. Fresher, brighter whites from high-altitude vineyards? Look to Chile and Argentina, including even the cold extremities of Patagonia.
2. UNFUSSY PIQUETTE WILL BECOME A THINGCasual, low-cost, and low-alcohol drinks that offer gluggable simplicity are having a moment, and theyll be even more important in 2020.
The fashion for pt-nats (ptillant naturel wines) and even hard seltzer (ugh!) are part of this trend. The latest addition is piquette, a workers drink popular centuries ago. Not technically a wine, its made by fermenting pomace the leftover skins, seeds, and stems of grapes to create a drink thats 4% to 9% in alcohol with light bubbles to perk it up. Its zippy and refreshing, akin to a sour beer. Wild Arc Farm in the Hudson Valley released four in 2019, including one in cans.
3. YOULL LEARN ABOUT WINE IN SPACEThe past decade has seen wineries experiment with aging their wines under the sea. For 2020 and beyond, theyll look to space.
This past November, Luxembourg-based Space Cargo Unlimited started a project that sent bottles of red wine to the International Space Station to be aged for 12 months. The idea is to investigate how exposure to more radiation and microgravity affect the evolution of a wines components. When the wine returns, the University of Bordeaux will analyze it and compare it with wines aged on Earth.
4. THE NO- AND LOW-ALCOHOL MOVEMENT WILL GAIN A FOOTHOLDThe health and wellness craze will affect wine beyond the idea of Dry January. Cutting back on how much you imbibe will be one of the biggest drinks trends of 2020, according to London-based retailer Bibendum. Alcohol-free Real Kombucha, introduced in 2017, is now available at more than 50 Michelin-starred restaurants and touted as an alternative to sauvignon blanc.
Expect a boost of interest in organic and biodynamic wines health-focused wine club Dry Farm Wines claims its offerings are all-natural and lab-tested for purity as well as those naturally low in alcohol, such as riesling, lightly fizzy Spanish txakoli, and slightly sweet Italian moscato dAsti. All are far more delicious and just as healthy as wines from clean wine companies such as FitVine.
5. YOULL BUY LUXURY WINES FROM VENDING MACHINESInsert token, receive a small bottle of Mot & Chandon brut or ros. What could be simpler? Nabbing a bottle at a test machine in the Ritz-Carlton in Naples, Florida was cheaper, more convenient, and more fun than waiting for room service. New York got its first machine in October, and in 2020 Mot plans to spread 100 of them across the US. (You can even buy your own $35,000 at Neiman Marcus but stocking it with 360 mini-bottles costs extra.)
The machines reflect the growing demand for instant access, even for luxury wines. Expect other wine companies to jump on this bandwagon. But because of Frances alcohol laws, dont look for one in Paris.
6. ENOTOURISM WILL GET BIGGERFor starters, a 100 million ($112 million) World of Wine project is opening in 2020 across the Douro River from the city of Porto. The Fladgate Partnership, owner of several top port houses, is transforming 300-year-old warehouses into a series of wine experiences including a wine school and cork museum.
In France, Champagne Bollinger is opening its doors to the public via membership in its special Club 1829, Chteau Lafite Rothschild will open a new hospitality center and wine school at Chteau Duhart-Milon in time for harvest, and Burgundy breaks ground this month on its own Cit des Vins.
But the most interesting new wine travel development is the global DIY winemaking timeshare the Vines Global. Membership will let aspiring vineyard owners test their mettle making wine in a dozen regions with top winemakers. It started in Tuscanys Montalcino last September; next year it will add Priorat, Spain, and two other places, with more to come.
Just want to see vineyards? The Worlds Best Vineyards, a new annual ranking of the 50 most amazing ones to visit, will help you know where to go.
7. WINE PACKAGING WILL SURPRISE YOUNo longer a fad, canned wines are expected to reach sales of $4.6 billion by 2024. Now that canning has been normalized, and higher-quality wines skip the traditional glass bottle, keep a lookout for ever more innovative packaging: refillable, reusable jugs and flat bottles made from recycled plastic, as well as green-friendly components such as zero-carbon corks.
As for the staid wine label, more than 500 wineries across the globe are turning to augmented reality to bring labels to life through apps. And in Washington state, Chateau Ste. Michelles new Elicit Wine Project will act as an innovation hub for brands to take an info-rich, creative look at names, labels, and bottle design; for instance, its Fruit & Flower brand comes in both cans and bottles with themed label images to mirror the flavors of the wine inside.
8. WINE SHOPS WILL BECOME LESS CONVENTIONALUK department store John Lewis has added bookable wine master classes. Stranger Wines in Brooklyn, New York plays vintage vinyl records and is expanding to snacks, and Manhattans just-opened Peoples is a wine bar that doubles as a retail wine shop, even if they have to have separate entrances because of liquor laws.
Nielsen predicts AR and virtual reality technology will transform wine shops with navigation apps and electronic shelf beacons. The future will surely bring artificial intelligence-powered robot assistants. At the same time, buying online via phone apps will soar, again helped along by new technology.
But as the year progresses, I still have plenty of questions. Will wine lovers continue to lust after the wines LeBron James posts on Instagram? Will interactive wine lists on tablets take over in Michelin-starred restaurants? Will South Africa be the value region of the year? Ill be watching and reporting on these stories and many more in 2020.
Read the original here:
8 ways wine will change in 2020 - BusinessWorld Online
- The Zeitgeist Film Series Gateway | Zeitgeist: The Movie ... [Last Updated On: December 8th, 2016] [Originally Added On: December 8th, 2016]
- The Zeitgeist Movement Global [Last Updated On: December 8th, 2016] [Originally Added On: December 8th, 2016]
- TZM - Mission Statement - The Zeitgeist Movement [Last Updated On: December 10th, 2016] [Originally Added On: December 10th, 2016]
- Zeitgeist: Addendum, Debunked - Skeptic Project [Last Updated On: December 23rd, 2016] [Originally Added On: December 23rd, 2016]
- ZMCA Homepage [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- Top Five Zeitgeist: The Movie Myths! | Peter Joseph [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- What is the Zeitgeist Movement [Last Updated On: January 9th, 2017] [Originally Added On: January 9th, 2017]
- Here Is Everything You Ever Need to Know About Magical Tutting - Inverse [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Tambor Felt Great 'Responsibility' to Transgender Community in ... - ABC News [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Piaget Altiplano turns 60, and it's still the choice of today's jetset sophisticate - City A.M. [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- 'Der Spiegel' magazine sparks furor as cover depicts Trump beheading Lady Liberty - Deutsche Welle [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Super Bowl Ads Capture Zeitgeist and Commodify Diversity - The Wesleyan Argus [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- 'Recruit Rosie': When Satire Joins the Resistance - The Atlantic [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- A movie of the artist as a young man: Paolozzi silent film stars in film festival - Herald Scotland [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- If Los Angeles Becomes a Bona Fide Fashion Show Destination, What's Next? - WWD [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- Why I chose Jefferson Avenue over Madison Avenue - The Drum [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- We spoke to the new generation of British playwrights who will dominate 2017 - The Independent [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- Salman Rushdie's New Novel is About Political Correctness and the Culture Wars - Heat Street [Last Updated On: February 8th, 2017] [Originally Added On: February 8th, 2017]
- The rise and rise of clean beauty - Evening Standard [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Badass Baroque - Daily News & Analysis [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Five things to know from Netflix's 2017 launch - Newstalk 106-108 fm [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- What to Watch at the Grammys - Wall Street Journal [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Young Artists Lead Through Emotional Expression, Powerful Voices and a Conviction for Social Justice - Youth Today [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- When the Secular is the Sacred - Patheos (blog) [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - LA Daily News [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Bernie O'Rourke: An Irishman's Passion for Business - Caldwell University News [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- 9 Ways the Grammys have Totally Blown It - Newsweek [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Q&A: Chef Michel Gurard, a Pioneer of Low-Calorie Cuisine - TIME [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - The Pasadena Star-News [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- The busy busy family's garden - Leinster Express [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- South-West Review bulletin board February 12, 2017 - Lillie News [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- Movement as bleak theater, with some terrific Pharrell music too - Los Angeles Times [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- Bishops' fumble with same-sex marriage means the Church of England is about to lose a generation - The Conversation UK [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- The Grammys Honored the Wrong Album, and Adele Knew It - Advocate.com [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- These '80s Artists Are More Important Than Ever - New York Times [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Whitehall's war on unaccompanied minors - LocalGov [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Britpop songs 10 of the best - The Guardian (blog) [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Our president is a TV addict. It's going to get the best of him, but he'll never get the best of it. - Washington Post [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- How wellness trends may shape health industry in 2017 - Fox News [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- President Donald Trump is a TV addict - MyDaytonDailyNews [Last Updated On: February 16th, 2017] [Originally Added On: February 16th, 2017]
- Belly-Button Rings: Where Are They Now? - Racked [Last Updated On: February 16th, 2017] [Originally Added On: February 16th, 2017]
- In the age of surveillance, what do any of us have left to hide? - Irish Times [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Slam a poem - The News on Sunday [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- With 'The Breaks,' VH1 revisits the '90s hip-hop scene when success wasn't a sure bet - Los Angeles Times [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Why Fashion Has Every Right To Be Political Right Now - W Magazine [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Bangkok city guide: what to do plus the best hotels, restaurants and bars - The Guardian [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Cobbling together: the Brooklynites who gather to make handcrafted shoes - The Guardian [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- The Harlem Renaissance, Alexander Wang and the VLONE Pop Up Shop - Huffington Post [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- Museo Amparo - E-Flux [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- These are 'The Breaks': Inside VH1's 'grounded' new hip-hop series ... - Screener [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- Why winning the French presidential election could be a poisoned chalice - The Conversation UK [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- Campaigners to keep Britain in the EU could learn from Team Brexit - WalesOnline [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- How Sanjay Lalbhai & Pankaj Chandra are trying to build a unique university in Ahmedabad - Economic Times [Last Updated On: February 21st, 2017] [Originally Added On: February 21st, 2017]
- Maybe the Earth Is Flat - The Root [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Resistance Against Donald Trump Is Not a New Tea Party | Time.com - TIME [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Forget PoliticiansThe People Of The West Have Decided Against Muslim Immigration - VDARE.com [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Interruptions with fluid movements - The Navhind Times [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Summer of Love 50th Anniversary Posters Wake up Market Street - 7x7 [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Sean Spicer blames chaotic town halls on 'professional protesters.' So did Obama's team. - Washington Post [Last Updated On: February 23rd, 2017] [Originally Added On: February 23rd, 2017]
- Looking forward to a rad week for nonfiction film - The Boston Globe [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- 30 years after his death, James Baldwin is having a new pop culture moment - Los Angeles Times [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Turning Over Stones (What The Election Set Free) - Huffington Post [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Occupancies Explores the World of Our Bodies - BU Today [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- The age of the people - The News on Sunday [Last Updated On: February 25th, 2017] [Originally Added On: February 25th, 2017]
- Cruising Down SoCal's Boulevards: Streets as Spaces for Celebration and Cultural Resistance - KCET [Last Updated On: February 25th, 2017] [Originally Added On: February 25th, 2017]
- The Old Divisions, They Do Divide Us - The Good Men Project (blog) [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- When Oscars speeches get political: the best, worst and most annoying in Academy Award history - The Mercury News [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- NAACP Fundraiser Honors Black Leaders, Activists - FOX 21 Online [Last Updated On: February 27th, 2017] [Originally Added On: February 27th, 2017]
- The Simpsons Gospel: A Newer Testament for Troubled Times? - Huffington Post [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' - CampaignLive [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Outcry Kills Anti-Protest Law in Arizona, but Troubling Trend Continues Nationwide - Truth-Out [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Kendrick Lamar Gives A Glimpse Into His Mindset As He Approaches His New Album (Video) - Ambrosia For Heads [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Max Eastman: Curmodgeon - The Liberty Conservative [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- CHAZAN | The Revolution Will Not Have Shoulderpads: Image Comics 25 Years Later - Cornell University The Cornell Daily Sun [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Big crowd still feeling the Bern at Jewish socialism confab - Jweekly.com [Last Updated On: March 3rd, 2017] [Originally Added On: March 3rd, 2017]
- David Duchovny Hits the Road to Seek the Musical Truth That's Out There - PopMatters [Last Updated On: March 3rd, 2017] [Originally Added On: March 3rd, 2017]
- Donald and the Dominatrix: How the White House Inspired a BDSM Movement - Salon [Last Updated On: March 6th, 2017] [Originally Added On: March 6th, 2017]
- It's Not McCarthyism, Stupid - New Matilda [Last Updated On: March 6th, 2017] [Originally Added On: March 6th, 2017]
- Inclusive, 'cool' Toronto shown in new tourism ad - Toronto Star [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]
- Visa shows you how #KindnessIsCashless via their latest ad campaign - ETBrandEquity.com [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]