The NY Times has a great investigative report on how J.C. Penney became the number one search result for countless search terms on Google. Dresses, bedding, area rugs, skinny jeans, tablecloths and even grommet top curtains and more words popped J.C. Penney up as number one. Not Amazon, not Macy's, not any of the other bigger stores but J.C. Penney. How did this happen? More »
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