Recently I asked why science magazines seem to be marketed to men. On newsstands, they frequently appear alongside GQ, Esquire, Playboy, and other male-oriented content. Yes, men purchase science magazines more frequently than women, but I also think this is–at least in part–a chicken and egg problem: What’s traditionally marketed to male audiences gets purchased by them. A solution might be to change the target a bit, gear some more content to women, attract a wider audience, and–in doing so–maybe even encourage greater numbers of women to pursue the STEM areas over time. (Culture matters!)

Needless to say, I am disappointed to see Wired’s latest cover choice. Here’s the view from my iPhone at the Atlanta airport: