NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

DNA Microarray 2012: A Focus on Sales Growth

http://www.reportlinker.com/p0980749/DNA-Microarray-2012-A-Focus-on-Sales-Growth.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Genetically_Modified_Organism,_GMO

Background

From the early use of miniaturised microarrays for the analysis of gene expression in the mid 1990s, this technique has established markets that are expected to reach $3 billion by 2015. However markets are also changing as new applications are developed and new instruments and competitive technologies such as PCR, are launched. Today, more than ever, developers and vendors in the microarray field are targeting their resources in those areas that best support their own sales and growth strategies.

Purpose

This report, based on an analysis of prevailing and emerging market conditions in the DNA microarray field, has been produced to assist marketing and sales, and the identification of new opportunities. It is the outcome of an extensive global study involving more than 200 experienced DNA microarray users. It's findings provide a "focus on sales growth" to developers and vendors in the microarray field, and the changes that are driving these developments.

Analysis

As part of this report, market areas outlined below have been analysed to provide information relevant to marketing and sales, new market opportunities, qualified sales leads, customer needs and future plans, competitive position, new and emerging applications, growing and declining areas and threats.

Market Areas

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DNA Microarray 2012: A Focus on Sales Growth