DNA Seattle Adds Two Seattle Ad Veterans as Associate Creative Directors

SEATTLE--(BUSINESS WIRE)--

DNA Seattle, an independent full-service agency with expertise in brand strategy, advertising, digital strategy and media, announced today that it has added to its creative talent base with the hiring of Pete Hughes and Lianne Onart.

As associate creative directors, Hughes and Onart are responsible for inspiring creativity, creating powerful brand campaigns and helping guide the creative success of the agency.

Both come to DNA Seattle with years of agency experience working on regional, national and international brands such as Dodge, Jeep, Chrysler, HP, Microsoft, T-Mobile, Kraft, UW Athletics, UW Medicine, Westin Hotels and Resorts, Ann Taylor, Gortex and Target.

“I’m thrilled to have Pete and Lianne join the company. We all know each other pretty well from years of working in the Seattle ad world. We have similar philosophies and working styles, they have tons of talent, and last, but not least, they’re just a lot of fun to be around. They are a great addition both for our clients and for our growing team here at DNA,” said Dan Gross, principal and executive creative director at DNA Seattle.

Pete Hughes brings more than sixteen years of experience as a copywriter and creative director at BBDO, FCB, Cole and Weber, and Publicis. His work has received recognition from the British D&AD, Clio, Cannes, Archive, and Seattle Show. Pete has a bachelor’s degree in communications from Washington State University. He also attended the School of Visual Concepts.

"DNA has a unique combination of talent and experience, and a solid track record of producing phenomenal creative and business results for their clients. I look forward to helping DNA attract the best talent available, doing great work, making our clients famous, and having fun,” said Hughes.

Prior to joining DNA, Lianne Onart created compelling campaigns at Foote Cone & Belding, Hydrogen and Cole & Weber. Additionally, she started her own company that specialized in marketing to women, creating brand campaigns for the first women-specific outdoor gear for Gortex, Sidi Cycling Shoes and Sierra Designs. Onart regularly advises Seattle Community College graduates and has taught advertising and design classes at The School of Visual Concepts. She also works with Fred Hutchinson Cancer Research Center and The Multiple Sclerosis Society (Greater Washington Chapter) designing marketing materials.

“I was attracted to DNA because of their great creative work, the good people and of course, their great office space! Alan, Dan and Chris are very passionate about the work and the agency culture. I really feel like I can make a difference here to inspire and ignite my peers to do interesting and unusual work for that creates die-hard brand loyalists for our clients,” said Onart.

About DNA

Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, Washington. The agency provides services in brand strategy, advertising, interactive and design. As one of the fastest growing agencies on the West Coast, DNA has a talent and passion for transforming brands—and helping their client partners win unreasoning loyalty from their customers and prospects in the process. Some of DNA’s clients include: PEMCO Insurance, BECU, The Avon Foundation, F5, Executive Travel Magazine, GlobalScholar and University of Washington. Visit DNA on the Web at http://www.dnaseattle.com, on Twitter at @dnaseattle and on Facebook.

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DNA Seattle Adds Two Seattle Ad Veterans as Associate Creative Directors

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