UI freshman physiology major starts clothing line

BY JULIA JESSEN | APRIL 19, 2012 6:30 AM

The design on Androu De Vera's black T-shirt is striking. The graphic letters in pure white boldly stand out in stylized script against the dark background of the shirt.

De Vera created the design himself. It was the first image he came up with for the clothing line he started last fall, Fresh to Death Society.

"It's very simple. It's to the point," he said. "I always like simplicity; that's how the whole design came out it wasn't too extravagant."

Failing a chemistry test spurred the 19-year-old to an activity he found comfort in: drawing. He created the first design on paper, showed his friends and decided to start his own clothing company, something he had thought about for a while before the fateful test.

"I just love the fashion," De Vera said. "I always liked to dress different from everyone else I don't like to look the same as everyone else."

The human physiology major started the line with his own savings and a loan from his parents, who would prefer that he stay focused on his medical studies.

"At first they thought it was really silly, like what are you doing, you're wasting your time," he said.

But De Vera's parents did start to feel a little better about his extracurricular pursuits when he showed them the growing following forFresh to Death Society.

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UI freshman physiology major starts clothing line