NEW ORLEANS, LA--(Marketwire -03/06/12)- GenoVive, a pioneer in DNA-based, all-natural weight management solutions, today announced that Dr. Ruth DeBusk, PhD, RD, and Dr. Barbara E. Ainsworth, PhD, MPH, FACSM, FNAK, have joined the company's Scientific Advisory Board, advising on the integration of nutrition and exercise into the innovative and all-natural weight management program based on genetic science.

Dr. Ainsworth is a professor in the Exercise and Wellness Program within the School of Nutrition and Health Promotion at Arizona State University, and a fellow in the American College of Sports Medicine (ACSM), the National Academy of Kinesiology, the Research Consortium of American Alliance for Health, Physical Education, Recreation and Dance, and the North American Society of Health, Physical Education, Recreation and Dance Professionals. Dr. Ainsworth holds an honorary academic appointment at the Akershus University College in Oslo, Norway, has served as President for the ACSM and was a 2006 ACSM Citation Award recipient. Her ongoing research relates to physical activity and public health with a focus on the assessment of physical activity in populations. She has authored more than 250 publications and is the lead author for the Compendium of Physical Activities.

Dr. DeBusk is a geneticist and clinical dietician in practice in Tallahassee, Florida. Trained first as a food and nutrition professional and subsequently as a geneticist and molecular biologist, Dr. DeBusk has been a member of the genetics faculty at Florida State University for many years. Her research combines nutrition and genetics, focusing on genetic regulation of nutrient absorption in response to environmental signals. She has served on local, state, national and international committees and advisory boards related to nutrition, genetics and biotechnology, is an author of several books, including the American Dietetic Association's Genetics: The Nutrition Connection. Her many awards include the Florida Dietetic Association's 2009 Outstanding Dietician Award, and the 2007 Harold Harper Award for Science and Practice by the American College for the Advancement in Medicine.

Drs. Ainsworth and DeBusk join Scientific Advisory Board Chairman, Dr. Steven H. Zeisel, MD, PhD, and board members Dr. David Katz, MD, MPH, FACPM, FACP, and Dr. Daniel Pomp, MS, PhD.

"Dr. Ainsworth and Dr. DeBusk are both exceedingly respected in their fields for their deep expertise and practical experience, and their membership on the GenoVive Scientific Advisory Board is an outstanding addition to our team of leaders in the fields of genetics, nutrition and exercise physiology," said Vic Castellon, founder and CEO, GenoVive LLC. "As Americans continue to battle the overweight and obesity epidemic, GenoVive remains committed to the continued development of a long-term and comprehensive solution to weight management based on individual genetics and personalized nutrition and exercise through collaboration with our Scientific Advisory Board members," Castellon added.

The GenoVive Scientific Advisory Board was established to guide the company's research activities, seeking out the most innovative and promising research projects for continuing validation of the emerging field of nutrigenomics, which is the study of the effects of foods on gene expression and the role certain genes play in weight gain.

"Combining gene-informed diets and physical activity protocols to address weight management and metabolic health is the scientific foundation for personalized lifestyle medicine," said Dr. Ainsworth. "Not only does the application of nutrigenomics inform dietary choices, understanding individual differences in responsiveness to exercise protocols provide a roadmap for metabolic health and effective weight control."

"Our personal health continuum is influenced by our daily diet and lifestyle choices and those choices interact with our genes throughout our lifetime," said Dr. DeBusk. "Advances in understanding the role of genes in health and disease and that food is powerful information for our genes has made us keenly aware of the importance of knowing what's in our genetic makeup and being able to match our diet and lifestyle choices to our genetic potential."

About GenoVive LLC

Founded in 2008, GenoVive, a division of Genvis Bio Group, LLC, based in New Orleans, LA, represents a new approach to weight loss and sustained healthy eating. GenoVive's geneticists and food scientists developed customized, all-natural meal and exercise programs, featuring ideal combinations of macronutrients based on individual DNA. GenoVive is sold directly to the consumer at GenoVive.com and by phone with convenient home delivery. Follow GenoVive on Twitter @myGenovive, Facebook, and YouTube.

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GenoVive Expands Scientific Advisory Board, Adds Prominent Experts in Nutrigenomics and Exercise Physiology