BLUE BELL, Pa.--(BUSINESS WIRE)--

Halfpenny Technologies, Inc.a leading provider of clinical data integration solutions specializing in laboratory, pathology and physician electronic medical record (EMR) system interoperabilitytoday announced it has named Brian Muck executive vice president of sales and marketing.

Brians extensive experience in healthcare, sales and business development will enable us to deepen our customer relationships and strong business foundation, says Tim Kowalski, president and chief executive officer of Halfpenny Technologies. His ability to develop and execute sales strategies will be integral to our growth in the hospital and commercial laboratory markets, as well as into new segments.

With 22 years of business development experiencenine of which are in sales programs and managementMuck brings robust expertise around driving revenue and profit growth in strategic and complex environments to Halfpenny.

We are pleased to be able to draw upon Brians vision and skills to help us achieve our growth goals for our health information exchange (HIE) solutions with existing and prospective customers, says Charles Halfpenny, the companys founder and chief technology officer. Brian has an impressive track record in healthcare, and he understands the complex nature of the challenges facing our industry today.

Before joining Halfpenny, Muck served as vice president of sales in emerging markets for Vitera Healthcare Solutions. Prior to Vitera, Brian held positions in sales and sales management at BrainLab, Varian Medical Systems, Edwards Lifesciences, GE Healthcare and Hewlett-Packard. He has also worked closely with the Office of the National Coordinator (ONC), Beacon Communities, Quality Improvement Organizations (QIOs), and state and regional HIEs. In addition, Muck co-chaired a workgroup within the ONC/HIMSS EHRA collaborationthe EHR Adoption Community of Practice.

About Halfpenny Technologies, Inc.

Halfpenny Technologies is a leading provider of healthcare connectivity and integration solutions for Health Information Exchange. The company utilizes its depth of knowledge and real world clinical experience to meet the increasing demand for connectivity to physician electronic medical record (EMR) systems. Through its proprietary Integration Technology Framework (ITF), Halfpenny Technologies delivers clinical data integration and connectivity solutions that enable hospitals and laboratories to receive, process and respond to physician-initiated requests for ancillary services. Halfpennys targeted solutions cover the full spectrum of health information exchange to provide reliable, secure and efficient exchange of clinical information while also facilitating the flow of patient, financial and administrative data between physician practices, laboratories, hospitals and health plans. The company has established a national reputation for delivering innovative integration and connectivity technology solutions for its clients. For more information, visit http://www.halfpenny.com.

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Halfpenny Technologies Appoints Brian Muck as EVP of Sales and Marketing