BOSTON, Mass., April 23, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Game Plan Holdings, INC. (GPLH), is pleased to announce that after conducting in-depth market research, the company formerly known as Sporting Blood LLC will now be known as Game Plan Nutrition LLC, in order to better fit its target audience. Game Plan Nutrition is a nutritional supplement company that uses a trainer affiliate program to directly reach the consumer.

"We are developing an innovative platform that will allow us to directly sell to the consumer without working with large retailers. This allows us to keep our profits high and incentivize our exclusive network of personal trainers with a much-needed source of income," said GPLH CEO Andrew Bachman.

Game Plan Nutrition recently secured a distribution center 20 miles outside of New York City, in Hackensack, New Jersey. The company is well ahead of production, and anticipates an early launch in the summer of 2013.

GPLH owns and operates Game Plan Nutrition LLC, a newly formed sports nutrition company based on a trainer affiliate program. Game Plan Nutrition LLC is a product line of safe and tested nutritional supplements that allow the user to get effective results in the safest way possible. The official Game Plan Nutrition LLC product launch will be in the summer of 2013.

Forward-Looking Statements

Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Management cautions that these statements are based on management's current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company that could cause actual results and events to differ materially from the statements made herein. For a more detailed discussion of the risks that could affect our operating results, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our subsequently filed quarterly reports on Form 10-Q. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Game Plan Holdings Announces Game Plan Nutrition: "Where Innovation Meets Monetization"