HERSHEY, Pa.--(BUSINESS WIRE)--

The Hershey Company (HSY) today announced plans to bring an enhanced food labeling system to its U.S. product portfolio. Hershey will provide front-of-pack nutrition information to make it simple and easy for consumers to make choices about the role of confection in their lifestyle.

Hershey will begin to roll out front-of-pack nutrition information in the second half of 2013 and will evolve its product packaging across its varied pack types over the next several years. Hershey also will be updating its website to provide consumer-friendly access to nutrition information.

Front-of-pack labeling is part of Hersheys commitment to well-being providing:

The Hershey Company along with members of the Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and National Confectioners Association (NCA) are voluntarily implementing front-of-pack labeling to share nutrition information, like the Facts up Front program in the United States and a complementary system in Mexico.

In addition to front-of-pack labeling, Hershey specifically:

Hershey continues to work to help consumers find balance through products and programs that promote well-being. This commitment is rooted in the legacy of founder, Milton S. Hershey, who devoted his life to improving the happiness and welfare of others.

About The Hershey Company

The Hershey Company (HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

Link:
The Hershey Company to Make Nutrition Information Simple