Tremendous opportunities await the nutrition industry as it embarks upon a modernized scientific approach to address nutrition, health/wellness and aging, says the Chief Executive Officer of a Silicon Valley company at the cutting edge of R&D.

A new nutrition paradigm, Nutrition 2.0, is a lot closer than one would think, said Guy Miller, MD, PhD, CEO Edison Pharmaceuticals, Executive Chairman Ampere Life Sciences, and it starts with debunking the Zeitgeist of one-size-fits-all nutrition.

Millers Blueprint for Nutrition 2.0, focuses on three core elements that includes modernizing the definition of vitamin; embracing new discovery technologies, and amassing and querying big data sets. This represents a tremendous opportunity and a technical feeding ground, he said, whether companies are focused on innovation, corporate economics, or both.

Some companies will embrace innovation and the resulting disruptive technologies while others will not, said Dr Miller. Some will be in denial like Kodak, not embrace innovation and squander 1st mover advantage and capital. Kodaks denial about a photography business model without traditional Kodak film, in spite of virtually inventing digital photography, is a poignant example.

Speculative, claims-based marketing to consumers, absent scientific data, will in the future yield to solid science, and premium nutrition products that deliver on their stated benefits.

Millers Blueprint for Nutrition 2.0

In his Blueprint for Nutrition 2.0, Dr Miller emphasizes essential elements for a global modernization of nutrition R&D. There are three aspects to Millers blueprint:

1) Modernize the definition and advance the discovery of new vitamins. Nutrition 1.0 is predicated largely on a one size fits all approach to vitamins, phytonutrients, and metabolic building blocks. This is antithetic to current data. Different individuals with variable genetic compositions, at different ages under various physiologic challenges require fundamentally different nutrients at different quantities.

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Nutrition 2.0: ‘Closer than you think’ and a ‘tremendous technical and business opportunity’