ORLANDO, Fla., March 5, 2013 /PRNewswire/ -- March is National Nutrition Month and Thrive Ice Cream is encouraging Americans across the country to strive for better health and increased nutrition awareness. Thrive ice cream is specially formulated with as much protein as an egg, as much calcium as a cup of milk, as much fiber as a bowl of oatmeal, and as much potassium as a banana in a great-tasting, convenient package, making it easy to get the nutrition you need.

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"We believe that taste and health can happily co-exist. You shouldn't have to give up your favorite foods to meet your nutritional needs. This is precisely the foundation behind the development of our products," said Charles Stagner, CEO of Thrive Ice Cream. "Adding Thrive to your diet is a step in the right direction for those working toward better health and nutrition."

Balanced nutrition is essential to keeping your body functioning at its best, but many Americans do not meet the Recommended Dietary Allowance[1] (RDA) for key nutrients. Since good nutrition is all about the quality of food you eat, Thrive is encouraging consumers to beware of empty calories and incorporate nutrient-filled foods into their diets. After all, you are what you eat.

Here is a list of essentials for a balanced diet and how Thrive can help you meet your RDAs:

Thrive packs a punch of nutrition in the form of great-tasting, premium ice cream fortified with fiber, protein, probiotics, and 24 essential vitamins and minerals. It's perfect for health-conscious consumers, on-the-go moms, picky eater kids, dieters looking for a guilt-free indulgence, caregivers of difficult-to-feed elderly and everyone in between.Available in four flavors Homemade Vanilla, Milk Chocolate, Chocolate Fudge and Strawberry Thrive helps to satisfy both your taste buds and your nutritional needs.

About Thrive Ice Cream Thrive is premium ice cream packed with the nutrition you need. The Thrive concept began almost a decade ago, with the idea of providing an ice cream that packs nutrition into a great tasting, convenient form. Each cup contains at least 9 grams of protein, 3 grams of fiber, four different strains of probiotics and 25% of the daily recommended amounts of 24 vitamins and minerals. Thrive is currently available in the frozen food section at select Walmart, Meijer, Piggly Wiggly, Ahold, Hy-Vee and Publix stores, and is expanding into additional stores across the country. For more on how to treat yourself to better health, visit Thrive on the web at http://www.thriveicecream.com, or on Facebook at http://www.facebook.com/thriveicecream and Twitter @ThriveIceCream.

[1] The Recommended Dietary Allowance or RDA (sometimes referred to as Recommended Daily Allowance) is defined by the US Food and Nutrition Board (FNB) as "the average daily dietary intake level that is sufficient to meet the nutrient requirements of nearly all (approximately 98 percent) healthy individuals".

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"Thrive" with Better Food Choices this National Nutrition Month