HERMOSA BEACH, Calif., Aug.13, 2012 /PRNewswire/ --Tone It Up, a lifestyle community focused on fitness and nutrition, founded by certified nutritionists and personal trainers Katrina Hodgson and Karena Dawn, announced that their 100% natural, Perfect Fit Protein is now available in a 50-serving bag. Already a favorite with Tone It Up's devoted fans in the single-serving size, the new resealable bag is the perfect solution for cooking with Perfect Fit Protein at home as a replacement for flour in pancakes, muffins, cookies and more in addition to mixing it into classic smoothies or just plain water.

Perfect Fit Protein provides a complete amino acid profile and is free of dairy, lactose, fat, gluten, soy, corn, sugar and allergens, in addition to being raw, kosher and vegan. A natural way to curb one's appetite, Perfect Fit Protein is high in antioxidants and readily bioavailable, includes 15 grams of protein per serving and helps burn fat, shape a lean physique and aid in muscle recovery. Perfect Fit Protein is crafted from only five ingredients, all of which are organic: sprouted whole grain brown rice protein, vanilla flavor, guar gum, stevia and sea salt.

"As nutritionists, we realized that there was truly an unmet need for a protein powder that was appropriate for anyone, regardless of their dietary restrictions," said Katrina Hodgson, co-founder of Tone It Up. "We spent several years developing and refining Perfect Fit into one of the few certified organic protein powders currently available. The fact that members of our community are using it so creatively in their recipes shows that Perfect Fit Protein is both a tasty and cost-effective way to eat healthy."

Available exclusively online at http://www.perfectfitprotein.com, the individual packets of Perfect Fit Protein are already immensely popular among the members of the Tone It Up community. As members increasingly incorporated Perfect Fit Protein into their diets, shared it with friends and family, and used it in creative and fun recipes, the always-communicative Tone It Up members requested a bigger container and Karena and Katrina answered the call.

"Members of our community tell us that they're bringing Perfect Fit Protein to coffee and juice bars and having it mixed into their favorite drinks," said Karena Dawn, co-founder of Tone It Up. "Perfect Fit has become more than just a supplement for our members, it's part of their lifestyle now."

For more information about Tone It Up, please contact Melissa Skabich at 973-850-7310 or mskabich@jcprinc.com.

About Tone It UpTone It Up is a multi-platform lifestyle company focused on fitness, nutrition and community founded bycertified personal trainers and nutrition coaches Katrina Hodgson and Karena Dawn. Tone It Up's mission is to empower as many women as possible around the world to live a healthy, happy lifestyle, while also making fitness fun. The duo has been dubbed 'The New Faces of Fitness' by Jane Fondaand the 'Power Duo' byMarie Claire. They've been profiled on the pages ofSELF Magazine, Vogue, In Style, and featured onExtra, Oprah, and Ellen for their fitness DVDs and YouTube videos. Tone It Up offers an online nutrition plan, workout DVDs, an organic protein powder, and hundreds of free workouts, as well as free fitness and nutrition tips available online. For more information, visit http://www.toneitup.com.

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Tone It Up!™ Announces New 50-Serving Size Of Perfect Fit Protein