NEW YORK, July 3, 2012 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0833399/Food-Bars-in-the-US-Cereal/Granola-Bar-and-Energy/Nutrition-Bar-Trends.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Snack_and_Sweet

This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.

Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.This report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons.

Chapter 1: Executive Summary

Scope and Methodology

Food Bar Market Overview

Cereal Bars

Granola Bars

Energy/Nutrition Bars

Read more from the original source:
Food Bars in the US: Cereal/Granola Bar and Energy/Nutrition Bar Trends