SALT LAKE CITY--(BUSINESS WIRE)--

Schiff Nutrition International, Inc. (SHF) appointed, effective today, Richard F. Baruch Jr., 44, to the new position of Senior Vice President Chief Commercial Officer.

Rich brings an extensive background in sales, marketing and general management, and we welcome him to the team, stated Tarang Amin, president and chief executive officer of Schiff Nutrition. With over 20 years of experience expanding brands and delivering results at leading companies such as Coca-Cola, Clorox, and Procter & Gamble, we believe Rich will help broaden our commercial opportunities.

Baruch stated: I am excited to join Schiff and I believe my skill set complements Schiffs strong leadership team. Together, we can drive further growth, particularly in our efforts to expand the channel and geographic footprint of the company.

Baruch most recently served as Vice President Category Advisory Services at Coca-Cola where he led an initiative to build a new organization and bring a new set of capabilities to Coca-Colas North American business. Prior to that, Baruch was President and Chief Operating Officer of CotnWash, Inc. where he led the national launch of Dropps laundry detergent and grew overall top-line revenue by over 300% over two years. Previously, Baruch spent fourteen years at The Clorox Company in a number of leadership roles, with the most recent being Vice President and General Manager of the Home Care business. He began his career at Procter & Gamble in various sales management roles. Baruch holds a bachelors degree from the University of Pennsylvania.

About Schiff Nutrition

Schiff Nutrition International, Inc. is a leading nutritional supplement company offering vitamins, nutritional supplements and nutrition bars in the United States and abroad. Schiffs portfolio of well-known brands includes Move Free, MegaRed, Airborne, Tiger's Milk, Sustenex, Digestive Advantage and Schiff Vitamins. Focused on quality for 75 years, Schiffs headquarters and award-winning manufacturing and distribution facility are based in Salt Lake City, Utah. To learn more about Schiff, please visit the web site http://www.schiffnutrition.com.

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Schiff Nutrition Appoints Richard F. Baruch Jr. Senior Vice President - Chief Commercial Officer