Healthy market addition: Complete Nutrition wants to expand in El Paso

One of the nation's fastest-growing franchises is planning to open several stores in El Paso.

Complete Nutrition, which specializes in weight loss, sports nutrition and healthy aging products, will have the stores operating by the end of this year, officials said.

Each store will add six to 10 jobs.

"We would like to try to develop two stores in the next 12 months," Steve Brewster, director of development for Complete Nutrition, said in an email. "Ultimately, we hope to have a presence of three to four stores in El Paso.

The company would like to have its stores next to sites with strong co-tenants such as well-known national brands Target, Verizon, Starbucks and Chipotle.

El Paso is ideal for franchise expansion based on a number of carefully measured factors, Brewster said.

"Based on our market analysis and the strength of the Complete Nutrition brand, we are confident that El Paso will be a successful market to enter," he said. "With more than 50 percent of adult Americans taking a daily supplement, the room for growth in communities such as El Paso is limitless."

Company officials are looking for El Pasoans interested in becoming franchisees, he said.

"There has been some franchising interest in the area," Brewster said. "We're still working on the discovery process to find the right owner-operator with health and industry knowledge."

The expansion into the El Paso market is part of a nationwide expansion initiative, which aims to increase Complete

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Healthy market addition: Complete Nutrition wants to expand in El Paso

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