Crowdfunding Nutrition: Using Kickstarter to Make Kids Healthier

Can the popular startup make a dent in nutrition education? One school finds it more difficult than expected.

Kristy McCarron/Kickstarter

Childhood nutrition and anti-obesity campaigns are a hot topic these days. Gardens and cooking classes are in demand in schools around the country.

But how much would you, personally, be willing to shell out of pocket to help our nation's kids eat healthier? In a time of tight purse strings, several schools are asking that question with the help of the popular crowd-funding site, Kickstarter.

"My name is Kristy McCarron, and this is where I spend my day off," a young woman's voice tells us in the intro video of one Kickstarter campaign. She's referring to a classroom at Walker Jones elementary school in Washington, D.C., where she teaches kids about food -- where it comes from, why it's good for them, and how to cook it, too.

McCarron is now trying to raise $25,000 to help build a "food lab" kitchen at the school, which she would run as a full-time teacher.

While many of us may think of Kickstarter as a place where tech-savvy 20-somethings raise money to make the newest iPhone accessory, McCarron says it was a perfect fit for her school, too.

"I kind of just took a big leap of faith and quit my job and started this fundraising pitch," she says, confessing that she hadn't even heard of Kickstarter until a friend turned her onto it for this project.

McCarron has spent the past 8 months volunteering as a part-time nutrition instructor at Walker Jones, which is a historically African American, title-one high poverty school where 100 percent of the students receive free breakfast, lunch, and dinner. She worked nights as a chef at Nora, a well-known, upscale organic restaurant in downtown D.C.

A lot of excitement has surrounded her classes, from kids and parents alike, she says, though she had to get creative with the classes for lack of equipment.

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Crowdfunding Nutrition: Using Kickstarter to Make Kids Healthier

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