Loblaw banner stores offer Canada's largest assortment of fresh offerings along with a broad range of services to empower Canadians to make healthier choices

BRAMPTON, ON, March 1, 2012 /CNW/ - (TSX:L.TO - News) -To mark Nutrition Month, on March 3 , a nation-wide 'dietitian day' will take place at Loblaw banner stores across Canada . As part of a livelifewell corporate commitment to helping Canadians make healthier choices, dietitians will be in select stores from 10AM to 2PM to debunk nutrition myths and provide tips on how to make healthier food choices for customers' individual needs. This exciting event is part of an official sponsorship of Dietitians of Canada's Nutrition Month campaign. In addition to this event, at select stores, dietitians offer one-on-one consultations and guided grocery tours on different topics such as diabetes, heart health, gluten-free diets and family nutrition.

"Healthy living is something many Canadians strive for, but between eating the right foods, exercising and being mindful of growing health risks, it can feel like a daunting endeavor," says Alexis Williams , Dietitian, Loblaw Companies Limited. "With a large assortment in Loblaw banner stores of health-related products and services in the country, Canadians can embrace the products and expertise they need to help them accomplish their health goals."

Fresh First Start at the fresh departments for healthier choices and great tasting foods. From seafood to meat to produce and baked goods, Loblaw banner stores sell the most fresh food of any retailer in Canada*! Loblaw is committed to offering customers a large assortment of fresh and local produce annually - up to 40% of produce sold in Loblaw banner stores in August and September 2011 alone was fresh Canadian-grown produce and an in-house team dedicated to sourcing the best growers and produce across North America works year round to ensure customers can choose great tasting, fresh produce.

Culinary Convenience There isn't always time to cook from scratch and Canadians need quick, tasty options they can feel good about feeding their family. In the recent Loblaw Companies livelifewell survey, compiled from a national online poll conducted by Vision Critical for Loblaw Companies Limited, results reveal that 50 per cent of Canadians look to food labels for information to help them make healthy lifestyle choices. The newly-designed packaging of PCBlue Menu products makes it easy to quickly identify nutritional benefits with plus (+) and minus (-) symbols identifying nutritional attributes of products so customers can see what the products contain more or less of, right away. Loblaw banner stores also offer the competitively-priced PC Organics range of products and select stores house comprehensive Natural Value sections to meet the needs of many Canadians' strict dietary restrictions and preferences. For more information about new PC Blue Menu products, pick up a copy of the newest President's Choice Insiders Report, now in select stores, or online at http://www.pc.ca/bluemenu

Empowering customers to make healthier choices In addition to the broad range of products available at Loblaw banner stores, Canadians can also benefit from a unique and extensive roster of in-store offerings, including in-house experts and partnerships with third party organizations to provide a true health and wellness destination experience for customers. From one-on-one counsel with pharmacists and eye-care professionals, to President's Choice Cooking School classes, Loblaw banner stores have ample resources to help support customers on their journey towards a healthier lifestyle - all under one roof

*AC Neilsen

About the survey

Vision Critical conducted an online survey on February 1, 2012 among 1,004 randomly selected Canadian adults who are Angus Reid forum panelists. The margin of errorwhich measures sampling variabilityis +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada . Discrepancies in or between totals are due to rounding.

About Loblaw Companies Limited TSX: L

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Nutrition Month Alert: Canada's largest grocery retailer - Loblaw Companies - hosting nation-wide dietitian day event ...